Market Watch

Why you should start validating your emails

Anyone who works with data recognizes the need to validate it after user input. Basic validation verifies the format and guarantees that the data is neither empty nor longer than intended. Only specific data types, such as date and time, phone numbers, and, of course, email addresses, require this last item.

It is important to distinguish the words validate and verify in order to undertake a more advanced validation. Verifying an email address entails ensuring that it exists and that it matches a mailbox hosted on a properly configured server.

Email is one of the most popular and successful communication methods, with the majority of people checking their inboxes on a regular basis. Worryingly, just 10% of the email addresses gathered are correct; this inaccurate data is largely attributable to human mistakes. Genuine customers begin with real emails, and email validation is still the most effective approach to verify that quality data is collected. Email marketing becomes more successful, fraud protection improves, and your capacity to defend your sender reputation improves when you validate email addresses.

What is email validation?

Email validation is a method of determining whether or not an email address is deliverable and legitimate. It conducts a quick procedure that detects typos, whether they are honest errors or deliberate misdirections. It also verifies if a certain email address is associated with a reputable domain, such as Gmail or Yahoo. This application not only organizes and cleans your email address list but also protects your email sender score, allowing you to get the most out of your email software.

How does email validation work?

First and foremost, you must bulk upload your email address list. After that, email validation tools will do some fast tests to see if the entered email address is legitimate, dangerous, or invalid.

Valid: This indicates that the email address is valid and free of errors. This verification will go all the way down to the mailbox level.

Risky: This indicates that the recipient exists, but there are additional indications that suggest this address may still bounce.

Invalid: When an email address is flagged as invalid, it implies it has syntax, DNS, and/or mailbox problems.

How Can Email Validation Help You?

Validating your mailing list prior to sending out email marketing campaigns has its own set of advantages.

1. It improves email deliverability by eliminating all invalid email addresses from your list, lowering bounce rates by up to 98 percent.

2. Assists you in keeping a high Sender Score.

3. You will save money by avoiding sending emails to invalid users, therefore boosting your income.

4. You’ll have a greater conversion rate since you’ll be able to send emails to the correct recipients.

How to maintain the integrity of your email address database

  1. The most important guideline you must follow is data quality.

Using a batch email validation tool to clean your email address lists on a regular basis can find outdated or inaccurate email addresses and delete them before your next campaign. You can check each newly obtained email address in real-time using real-time email address verification, preventing mistakes and fraudulent accounts from causing more undesired hard bounces.

2. Review your database on a frequent basis.

Unengaged subscribers should be reviewed and removed. Uninterested individuals might cause difficulties, so delete them from your list if they haven’t read any of your emails in the last three months to avoid spam complaints and hard bounces.