What is product development?


Kyiv, Ukraine — It is the creation and marketing of a product. It can be an app, a website, a program, or a new feature. Product developers put the benefit and value of the product first. To see if they are in the right place, they do a lot of research, hypothesizing, and testing. The goal is to get things done quickly and get feedback.

How does a product development studio work?

The team verifies the idea, interviews acquaintances, posts surveys on social networks, and analyzes what is being used now to solve the problem. If the software product development company realizes that the idea is good, they offer the client a plan of action with a prototype and testing. If they see that the idea will not work, they will directly tell the customer about it. They don’t do product for product’s sake.

Product development is about creating and bringing a product to market. It can be an app, a website, a program, or a new feature.

Product developers put the benefit and value of the product first. To see if they’re looking for it in the right place, they do a lot of research, hypothesizing, and testing.

In the process, ideas can fail or change their essence; everyone understands that. That’s why in product development they do everything with the minimum amount of money and time to test it, and if it doesn’t work, move on. First we test, then we write the code.

The basics of product development:

  • The product must solve customers’ problems and be valuable to them.
  • Work on a product is done within a dedicated development team; everyone contributes
  • Analytics and hypothesis testing
  • Prototypes (could be a minimal practical product MVP)
  • Feedback from users and working with it.

What’s important in product development

Product development follows the principle of hypothesis testing: do a little, get feedback from the market; refine or discard and change everything. Developers create an MVP and give it to users. They test hypotheses on the prototype and get feedback on them.

The point of product development is to make functionality with a minimum of resources – time and money. Does it work? No problem. Saw the next one.

What does a product developer do?

A product developer writes code, and thinks about the usefulness, the value of that code to people. His job is to test hypotheses with the least amount of effort. If a feature goes over well with users, the code will be rewritten or improved with the task in mind. This kind of work can be compared to the work of a scientist doing experiments.

Product and project development: what is the difference?

Developers say that the product is when we do everything from scratch and it’s not clear what the result will be. A project is when you have a statement of work and more or less understand what the result will be. Projects usually have a customer. Create a service to deliver products for dinner – this is a product. Develop a landing page for the service and payment for it – this is a project.

Product development is not limited in time; it’s hard to set a specific date. The main thing here is to make a useful product. In project development there is a time limit, a number when everything has to be up and running.

For product development, a team is hired to work on the product for a long time. For project development, they often hire teams/people from outside or bring in those who have been freed from other tasks.

In product development, the customer and the team are connected by the product manager. But he looks at the product through the eyes of the users. And before giving tasks to the development team, the product manager studies the user experience, how the problem is solved now, how the new feature will affect the product. He chooses the best solution, approves it with the customer. And only then does the team begin development.

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