Market Watch

Top 5 Social Media Automation Tools You Can Trust

Many people think that social media, such as Twitter, Instagram, and Facebook, are a waste of time for business. But in reality, businesses can use social media to be more efficient and effective with their marketing campaigns.

Automated tools can help them achieve both short-term and long-term business goals. Using these tools saves companies from paying expensive fees for hiring full-time employees to maintain their social media accounts manually.

These automation tools make it possible for company leaders to focus on other parts of running their business while still getting the same amount of exposure through social media.

There are so many social media automation tools available nowadays. You can use any depending upon your marketing requirements and budget.

Social media is now the most powerful communication channel for many, however, maintaining a presence can be very time-consuming and potentially costly.

What if you could automate some of your social media activities to save time and money?

Social media automation has been around since as early as 2005 when Xing introduced its profile management service; an automated system for importing contacts and updating profile information.

Social media automation has come a long way since then and there are many tools to choose from depending on what kind of tasks you want it to perform for you.

In today’s world, it is impossible to run a successful business without leveraging social media. This means that if you want to grow your company, you need to know how to manage and automate your social media presence.

Here are some of the most prominent automation tools that you can use to automate the social posting of your business.

1) Hootsuite

Hootsuite is one of the most popular social media automation tools in use today with over 16 million users in more than 170 countries. The tool supports different languages.

Aside from automating posting and scheduling content, Hootsuite also boosts engagement with its monitoring tool. It lets you track keywords to discover what people are saying about your brand, competitors, or industry; enabling you to join in on conversations and move them towards conversions.

You can post to several social platforms at once through this tool. Create and schedule posts to expand the overall reach of your brand.

2) TweetDeck

TweetDeck is another popular automation tool that focuses solely on Twitter. It allows you to make the most of your time spent on Twitter with features like column scheduling and robust real-time analytics.

The platform offers a variety of third-party apps including URL shortener Bitly, social CRM Sprout Social, RSS feed integration Feedly, listing service Mention, and many more. TweetDeck also lets you schedule posts for specific time slots, making it perfect for the power user.

3) Buffer

Buffer is known for its simple way of automating social media tasks like posting, analytics, and engagement. It offers a browser extension that enables you to select any website or blog post and share it to your social media accounts with a single click.

Buffer also has a free iOS app for iPhone and iPad, so you can quickly add content while on the go. Android users can also download the Buffer app from Play Store and make the most of their company’s social accounts.

4) Social Oomph

Social Oomph is an automation tool specifically designed for Twitter, Facebook, LinkedIn, and other prominent platforms. It offers scheduling, posting, and analytics all in one place. Apart from scheduling content, Social Oomph is a great platform for managing your Twitter lists and feeds in a single place with one click.

It also has a handy tool for publishing any content on the Web to your social media accounts in just one click. Many businesses take advantage of this particular platform to boost engagement and increase their conversions.

5) Agorapulse

Agorapulse allows you to schedule posts and automate social media tasks across Facebook, Instagram, and LinkedIn. Some of its key features include bulk photo/video uploads, cross-platform posting, and content recommendations based on your interests.

It also allows you to schedule the timing of your posts so they go out at optimum times while monitoring how well they perform in real-time.

Key Benefits of Social Media Automation

Some social media automation tools are less expensive than others. These types of tools are perfect for small businesses that do not have very much capital to invest in their social media strategies.

On the other hand, it would probably be worth it for larger companies with more money to spend on hiring someone part-time or full-time to manage their accounts manually.

Billions of users all over the world have active social profiles on different platforms including Facebook, Twitter, and Instagram. Companies can take advantage of social media channels to target such a big customer base with the help of automation tools.

Regardless of the size of your company, using social media automation tools can help you save time and money by automatically posting to Twitter, Facebook, Instagram, Pinterest, and other platforms. And because these tools are so affordable now, there’s no reason not to take advantage of them!