Meanwhile, TikTok is newer to the world of social media platforms; there’s no denial of popularity, particularly among younger generations. Even though TikTok content is more particular with its limited target on short, viral-trending videos, there are several ways it can still succeed. To understand whether TikTok is the primary reason for your brand, you should start using the TweetPhoto to elevate your business outcomes. Some of the basics information about the TikTok statistics on population and user behavior can notify what chances exist for your brand. It is why we have put together a list of the top five TikTok statistics to boost up your business for 2022. Take a glance if you need to get serious about bringing together a TikTok tactic for your brand.
1. 689 Million Monthly Active Users
TikTok does not just compete with the social media platforms like Facebook and Instagram; it is fastly classifying itself with 689 million monthly active users. This statistic does not include users from China, the home country of TikTok’s parent company ByteDance. It is because the Chinese version of TikTok is called Douyin. It has 600 million daily active users, counted individually from TikTok’s user base, which means that TikTok and Douyin altogether have 1.29 billion active users around the globe.
2. 62% Of TikTok Users Age Range Between 10 to 29
Over half of every U.S. people are 62%, where TikTok users are aged between 10 to 29 years, showing that the younger generation is grabbing TikTok users. This group consists of Gen Z and younger millennials. Thus it is an essential cross-sectional of social media users. Suppose your business focuses this age range heavily on their products or services; TikTok is possibly the perfect platform for reaching your audience. Ensure to receive creative content and use trends efficiently and genuinely.
3. 111 Million Followers Of TikTok User
Recently the top TikTok user, Charli D’Amelio, with more than 111 million fans at the time of this crafting. The secondary most well-known user on TikTok is Addison Rae, with 78 million fans. Charli D’ Amelio frequently posts videos of dance and trending viral content that their followers love and associate with massive brands to influencer ad campaigns. Suppose you are fascinated to use influencer marketing to approach younger ages; you need to kick off using the TweetPhoto that skyrockets your business results.
4. 65.9 Million Active Users Are From U.S.
The majority of TikTok’s users are beyond the U.S.. which is essentially unique from several other social media platforms. Anyhow, the U.S. still possesses about 65.9 million monthly active users. It means both global and US-based businesses can gain several out of the platform for marketing. On the other hand, if you want to elevate your business, buy TikTok likes that increase visibility for your profile.
5. U.S. Influencers Looks For Higher Engagement On TikTok
Suppose you are looking to engage the community and audience within your brand, TikTok is the apt platform to perform it. From studies displaying an engagement rate of approximately 18% with micro-influencers on the social media platform, TikTok has an essential lead on Instagram with 3.86%, and YouTube has a 1.63% engagement rate. Therefore, it can make it the ideal place to implement a micro-influencer method. But, just like that, the report also showed influencers at a massive range still have the highest engagement rate on TikTok.
So it is perfect to say that TikTok is performing much more effectively after replacing Vine or any other social media platforms. Meanwhile, TikTok may be competing with the big wheel in the business market; the platform offers unique functions than Instagram, YouTube, or Snapchat.
Are you new to TikTok marketing? Then gathering a robust video marketing method is the ideal plan to kick start. Keep these TikTok statistics in mind when you start crafting your content to know who your perfect audience is. TikTok is a platform that primarily targets content creators, and it is easy with which everyone can become a content maker. It is one of the several elements that offer TikTok a benefit over the business competition. Keeping these TikTok statistics in mind, you can know the new social media actions in a more incredible method. These statistics prove that suppose you are a social media marketer or social media user, TikTok is not a force to be taken lightly. It’s an adequate time to pay lots of serious attention to business.