The trend of streaming platforms and webinars in the new world of COVID-19

During the COVID19 pandemic, we realized that digital platforms for streaming or webinars were necessary to continue essential activities remotely. This phenomenon has been followed by the growth of downloading applications such as Showbox apk.  Just to mention the sectors that have benefited from these platforms, we could mention:

– The education sector: remote classes and workshops.

– Business sales and marketing: demos, product or service presentations were held, or experts were invited to give an interesting topic.

– Government: Remote meetings and international agreements were held, as well as panels.

– Companies from all niches: They followed up with their collaborators, employees, partners and clients.

– Festivals and massive events: They broadcast live and took advantage of networking.

These platforms, by bringing the benefit of being able to transmit live or in real-time an event, session, meeting, class, or any product and service launch, allowed there to be a greater awareness in people of all nationalities and generations, who previously did not. They valued both digitalization and online platforms as they do today, thanks to the fact that they were able to save operating costs and travel expenses, as well as having a positive impact on communication and optimizing their times.

We have also seen a notable trend during the last months of the knowledge economy where many companies, associations, and groups of people use platforms to transmit tools, information, data, and experiences to achieve visibility, and/or generate community.

Current platforms allow live broadcasts and almost all share similar characteristics. As an effect of COVID-19, according to information from GlobalData, technology giants such as Facebook, Apple, Microsoft, Google and Amazon have increased their revenues during the first quarter of 2020 (Q1).

Facebook substantially increased the traffic of its video calling and messaging applications.

For its part, Apple recorded a reduction in iPhone sales, but the company experienced growth in subscription services such as the transmission of television content.

Microsoft increased use of its Microsoft Teams remote communication platform, Azure cloud computing service, and Windows Virtual Desktop services.

On the other hand, Alphabet, Google’s parent company, witnessed an increase in revenue from its G Suite, a part of Google Cloud, YouTube, and Pixel products.

Likewise, Amazon saw a huge increase in both usage and subscription numbers for its digital businesses such as Amazon Web Services (AWS), Prime Video, and Fire TV.

Finally, I wanted to leave the case of Zoom for being the most mentioned and relevant in these times, since it is the platform that is positioned number one worldwide and millions of people use it to survive social distancing. It was founded by Eric Yuan who moved from China to the US in 1997 at the age of 27, without mastering the English language and began working as a programmer at WebExm, which was acquired a decade later by Cisco Systems. In 2011, the entrepreneur presented Cisco executives with his project to create an application for video conferencing that not only works on desktop computers and tablets, but also on cell phones. The idea was rejected and Yuan resigned from the company to start his own business: Zoom.

We are currently experiencing one of the most difficult times for the entire world, where many companies have been faced with the need to seek other options to continue their activities, but now with the help of video streaming technologies, many will be able to continue with its operations and businesses. We can conclude that this trend of the use of platforms for webinars and streaming is hardly going to end soon, so many people will continue to spend a lot of time studying, working or communicating online, and large technology companies will take advantage of their portfolio of digital platforms to sustain its exponential growth.