The Hawke Method: A Book About How Marketing Success Is Tied To Awareness, Nurturing, and Trust


SANTA MONICA, CA / March 8, 2022 / Erik Huberman, founder and CEO of Hawke Media, has operated as the detailed visionary of his marketing company for nearly a decade. During that time, Huberman and his experienced team have established a consistent track record of marketing success. This doesn’t come via a small sample size, either. In eight years, the agency has generated sustained positive results for 3,000 different brands.

Over those years, this expertise has led to the codification of a handful of specific marketing rules that Huberman has found instrumental in achieving success. This knowledge has finally pushed the entrepreneur to take the leap into authorship via his long-awaited book, The Hawke Method.

The book outlines what Huberman refers to as, “the three pillars of marketing.” These three principles, as outlined and refined by Erik Huberman and the Hawke Media team, consist of the following:

  • Awareness: This is the concept of introducing a product or service to a brand new audience. The end goal is to make that audience aware that a company exists and has potential solutions to address their pain points.
  • Nurturing: Nurturing takes place from the moment a consumer becomes aware of a brand. It continues to impact the customer journey through the point of purchase and beyond.
  • Trust: Trust is synonymous with “brand” and addresses consistency. The more predictable a company can be in its delivery of solutions for its customers, the easier it can build sustainable expectations with those customers for the future.

Together, these three elements have created the bedrock on which Hawke Media has built success for its impressive resume of past clients. The book provides a baseline for companies big and small to analyze, dissect, and triage marketing issues and concerns.

“I wanted to write this book because the mission that drives Hawke Media is accessibility to great marketing for everyone,” Huberman explains, adding that “It shouldn’t be difficult for business owners, for students, for marketing professionals to find access to great talent, to great service, to great knowledge.” Huberman’s team developed the initial solution to this accessibility issue in the form of Hawke Media.

The Hawke Method is the natural next step in distilling the information and knowledge that Huberman’s team has generated into something that anyone can access. The author’s book serves as a user-friendly, concise microcosm that can help any company create a marketing strategy — from a student fresh from the classroom to a veteran marketer in a multi-million dollar operation.

About Hawke Media: Hawke Media operates as an outsourced CMO for thousands of brands across countless industries. Along with generating short-term success via personalized marketing strategies for each client, Hawke Media’s long-term vision is to shift the marketing paradigm by digitally generating data-driven success for each and every client that they serve. Learn more about Hawke Media at hawkemedia.com.

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