The unisex frames are now available to purchase online and come in both standard and low-bridge fit options. Color choices include an iconic Glossy Black hue, as well as Smoke Brown, and Smoke Grey.
More details can be found at https://tartoptical.com
As part of the latest release, customers can find out if the eyewear will suit them with virtual try-on (VTO) technology. Using a webcam, they can see how the frames fit and complement their face shape and complexion.
The frames feature a signature 24mm keyhole nose bridge and come in 44, 46 and 48mm lens width options. Arm lengths range from 146mm and 152mm and attach to the frames with 7-barrel hinges.
Other frame styles include Arnel, Bryan, Countdown, Ex-Man, T-Round, and TART P3 FULVUE Italy and USA lines, with cat-eye style Tart Leading Liz frames also available.
All eyewear comes with a carry case and cleaning cloth, and free shipping is offered for both U.S and international orders. Customers can join CLUB48 to be the first to receive news of new frame releases and receive price reduction offers.
Tart Optical Enterprises, Inc. was founded in New York by optician and eyeglass designer, Julius Tart, crafting eyeglass styles that aligned with high fashion trends throughout the 1950s and 60s. After the founder’s retirement, the company’s new owners continued to produce frames for both optical and sunglass lenses, maintaining their original, classic features.
Established in 1948, the eyewear brand gained popularity when James Dean sported a pair of thick acetate rimmed glasses – synonymous with Tart Optical’s Arnel frames. Inspired by the Hollywood icon’s style, the spectacles were later worn by Johnny Depp and featured in adverts for Secret Window.
The brand has also been modeled by Brad Pitt, James Franco, Jeff Goldblum, Elijah Wood, David Lynch, William Fitzsimmons, Brandon Boyd, and other popular names. Gene Hackman and Lady Gaga have been photographed wearing F.D.R Italy eyewear.
The California-designed glasses are handcrafted in Italy and America and offered on the website and by authorized dealers only. The brand encourages customers to express their individuality through their frames.
A spokesperson for the company said: “Each frame is iconic, reflecting the brand’s original attention to design, sculptural details, and sophisticated assembly.”
Interested parties can find more information at https://tartoptical.com
Tart Optical Enterprises, Inc.
21900 Burbank Boulevard