ROSHN highlights green community revolution at MIPIM 2023

RIYADH, 15 March 2023: Micro mobility and local community infrastructure headlined the debate on the second day of Le Marche International des Professionnels de L’immobilier 2023 (MIPIM 2023). Driven by ROSHN Group CEO David Grover, Saudi Arabia’s leading real estate company and enabler of the Public Investment Fund’s giga projects, the topic was included in debates across the conference, highlighting the importance of micro communities within giga developments in The Kingdom.

“We have a big role to play, not just as ROSHN, but as an enabler of jobs, GDP, value and growth,” comments Mr Grover as he spoke at the ‘Revolutionary infrastructure to help realize tomorrow’s cities’ headline event.

“The use of micro-mobility is important for us, we want to create a wider environment where people can live, work and play in the same zone to give them an option to avoid getting into the traffic of the city every day.”

Joined by a panel of other high-profile real estate personnel, Mr Grover discussed strategies to attract infrastructure investment, explored citizens’ expectations regarding infrastructure development, and discussed the role of infrastructure development in urban regeneration.

ROSHN also conducted two workshops and one panel sessions across the past two days, during which it shared insights around the development of giga real estate projects in a rapidly growing economy.

The Invest Saudi pavilion showcased Saudi Arabia’s extensive real estate investment opportunities and explored ROSHN and its national partners’ ambitions in developing new urban environments in the Kingdom. Demonstrating commitment toward innovation and technology, this year’s Invest Saudi pavilion also featured Saudi Arabia’s first humanoid robot, Sara.

Sara is an artificial intelligence-based robot capable of communicating with visitors to the pavilion in both Arabic and English. Sara contained a pre-defined model with general knowledge about Saudi Arabia, ROSHN, and Vision 2030.

“Sara is the embodiment of technological progress within The Kingdom. While we feel it important to focus on our commitment to creating greener community spaces, the way to get there is through a combination of technology, design and passion for creating better spaces for residents,” comments Jason Margetts, Group CSO.

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“Sara pushes the boundaries of the latest AI trends and will enable attendees to our stand to see for themselves how cutting edge The Kingdom is in line with global trends.”

MIPIM 2023 is the key global event to source capital for real estate’s core and emerging asset classes, hosting more than 23,000 delegates and 2,400 exhibiting businesses from over 90 nations. Some 6,000 international investors and financial institutions and 76 of the world’s top 100 investment management companies, which collectively advise on $4.3 trillion of assets, were also in attendance.

The four-day event incorporated an exhibition area, networking events, and a series of conference sessions. This year’s event saw strong investor interest in new asset classes and discussions around promising real estate markets, future city living, and how to invest in sustainable ways – including the central role of real estate in achieving global net zero targets.


A real estate development group, one of the Saudi Public Investment Fund’s giga projects, was initiated to develop the Kingdom’s urban landscape, create an urban experience, and sustainable urban areas and resources. ROSHN works to enhance the quality of life in the Kingdom through planning and developing diverse, inclusive, and sustainable residential real estate and communities that invest in Saudi Arabia’s cultural and residential heritage by creating a comprehensive and authentic real estate experience based on the diverse cultural and architectural depth of the Kingdom’s regions.

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