Business owners always want to be profitable and stay ahead in the game. Choosing smart marketing is the only way for that. Digital marketing is the best option for the entrepreneurs to promote their products and services. Content marketing is one way of digital marketing and Sponsored content is one form of content marketing.
First, it is important to understand the sponsored content, to know the benefits and the factors to consider before going for it.
What is sponsored content?
Sponsored content looks the same as any other editorial content that you read online including social media pages. Basically, they are review posts which promote a specific product or service provided by the company. And the company pays to the publisher who distributes it.
Publishers are aware of their audience. So, they design successful content whether it might be a video, article, or infographics. This gives more engagement, conversions, and sales to the sponsors.
Sponsored Content do not force the customers to buy and specially, they negate the content’s branded nature.
Benefits of the Sponsored Content
Sponsored Content is more sophisticated than offline marketing. Specifically focus on a group of people who are likely to be the new customer. Thus, you can plan the marketing strategy accordingly. Unlike offline marketing, you can track the budget that entrepreneurs are spending. Also, with the help of online tools like Google Analytics, Optio.com, you can track the number of audiences, time spent on your post and how many clicks you have got on your affiliate links.
This information will give a better understanding of the marketing strategy and be useful to create advanced marketing plans for the next time.
Advertising is all over the internet. You regularly see the ad on the top, in the middle, at the bottom and even in between the web pages. Which is a bit annoying, distracting, and unavoidable for the viewers.
However, Sponsored content is more precise and allows the readers to focus on what they want to read. Above all, it only opens when you click on it. You are not compelling the audience to see the ad when a blogger or influencer explains about the product or service it offers more engagement and value.
It is useful to business owners to gain the data about the prospective buyer of a product or service. Then they convert these leads into sales with the following steps.
- Offer an incentive
- Asking for a sale
- Set a time limit
- Simple follow up
- Email marketing
- With a FAQ page on the website.
Sponsored content gives better results than traditional marketing. As sponsored posts likely appear first in front of the audience. More chances for the people to visit the posts, and it is obvious that more leads and sales.
Decrease in Ad Prices:
Nowadays people are clear about what they want, they are simply blocking the unnecessary ads with one click. And this rate is increasing day by day. Due to this most of the traditional ads are never seen, most of the business owners are never reaching the targeted audience.
With sponsored posts business owners can connect to their target audience with quality information and they are hard to ignore.
Can Build New Relationships:
Business is all about creating a strong bond. Not only with the customer, but also the organisations with whom you are working. When you begin sponsored content, you will start a relationship with the publisher who is working for you. Both grow stronger along with the business.
Keep it simple:
It is better to keep it simple when you are new to Sponsored content. Don’t hire too many content creators and then it will be hard for you to manage and keep the record of it. Be wise when you choose the sponsor for the best outcome.
Negotiating the Fee:
Once you understand the benefits, learning about negotiating the fee for the sponsored post is also crucial. Here are the few factors to consider while negotiating.
- Domain Authority of the content creator
- The amount of traffic he is going to get
- Social media reach of the content creator
- TAT for publishing content
- Size of your brand
- Any extra value the content creator is adding
- The kind of niche your content creator is appealing to
- Your Budget for the sponsored posts
- Result you are expecting from this sponsored post
After considering all the above factors you should be able decide the best price for your sponsored content.
At Reckonsoft, they walk you through the entire sponsored content process. They are connected to websites which have high Domain Authority and million of page views. Therefore, content posted on these sites rank in the first page of Google search engines.
When you search for “Best Essay Writing”,” Best Real Estate Websites”,” Best diet pills”, you will come across sites like Sfgate.com, MercuryNews.com, Globenewswire.com etc. Most of them were media partners to RecKonsoft. Until today they have published more than 500 sponsored posts on high traffic premium websites and ranked more than 30k high competitive keywords by leveraging online publications. This branding agency helped many clients expand their business, visibility, branding and ranking keywords in a short time span.
To contact Reckonsoft, you can visit their website or over to their linked page.
Website URL: https://www.reckonsoft.org/
Email address: Contact@rechonsoft.org