United Kingdom — Cryptocurrency marketing agency Connect Crypto Marketing is set to triple in size within 18 months, creating jobs within the sector.
UK-based Connect Crypto Marketing (CCM) specialises in providing high quality crypto marketing solutions which consider the broad spectrum of any crypto company requirements. CCM’s unique approach to marketing encompasses social media platforms, marketing and promotions, creative content, advertising campaigns, acquiring exchange listings, top-tier influencer marketing contacts and SEO & PPC.
Connect Crypto Marketing boasts a broad range of clients with whom they have had some notable success. CCM’s partnerships with market leading companies, brands and technologies have helped to build some of the market leaders in the space. For example, Stake.Com, with their world class Crypto Currency Casino Platform that has utilised niche marketing expertise to create a brand that is becoming as well-known as some well-established high-street bookmakers in the UK. Another client, Bonfire, has developed corporate storytelling to increase global understanding and the benefits of blockchain technology. The high APY auto compounding and staking protocol Stash that boasts returns of 409’494% on AVAX chain has just launched and they are hoping to continue the success with this unique breakout project.
Who are CCM?
The marketing firm was born out of the founders’ shared, combined passion of both cryptocurrency and marketing. Combining their marketing skills and passion for cryptocurrency in 2018, the founders were inspired to create their start up, Connect Crypto Marketing. CCM’s founders, Kyle Broadhead and Paddy Woods, identified a gap in the marketing market within the specific niche of cryptocurrency. In the last two years, they have added several members to their ever-expanding team; CCM is now a team of five, with the aim to expand to upwards of twenty employees over the next 24 months.
Paddy’s career grew its roots in the construction industry. Paddy soon established himself in this sector and wound up owning his own property development business relatively early on in his career. However, his passion for blockchain technology and cryptocurrency placed him on a different path, where he happened upon his now business partner, Kyle. Kyle, an experienced marketing and sales executive in the financial sector, sought new opportunities within the cryptocurrency business and suggested to Paddy that they embark on a new venture together; that is when Connect Crypto Marketing was born. Paddy and Kyle both know that marketing is crucial to the success of all businesses, not just within the field of cryptocurrency. This inspired the creation of their world-leading business providing top-tier crypto marketing solutions.
Crypto Companies Success
Understood to be a relatively new concept, it is a little-known fact that Crypto Currency actually made its debut way back in 1983. Owing to a lack of internet communication and limited mass communication, Cryptographer David Chaum and his e-cash were unheard of to the masses. There was no way of him knowing the impact crypto currency would be having on the contemporary world, and the value it would hold today. With the technology invested in it, and the growth crypto has experienced, CCM has identified that crypto currency is now here to stay and that it will one day revolutionise the world. That said, CCM recognise that until mass adoption is achieved, cryptocurrency projects require highly efficient marketing strategies to reach the masses.
Expert Crypto Marketing
Anyone with a crypto currency project wants it to succeed. Whether the project or business is an initial coin offering (ICO), initial exchange offering (IEO), security token offering (STO) or a blockchain product success is the goal. Understanding the project, understanding the market, and knowing how to communicate the right message to the right people is the biggest challenge any crypto business will face. Just being different, new, or potentially more profitable is not enough. Digital investors and traders are savvy, and many are well educated, and it is very difficult to pull the wool over their eyes. This is where a good marketing strategy can potentially give a project the upper hand, helping hit the correct typographic of person that each unique project aims to find. Getting the right message to the right people in the most creative or engaging way can be the biggest obstacle for any development team. Often the product and backend development are great but having no way or expertise in getting the world to see this is where many projects fail.
High Performance Crypto Marketing
It is essential that high quality, effective marketing is not overlooked when embarking on any crypto project. To bring this to fruition, an experienced team is required to steer a project from conception to release. The team at CCM, consisting of both marketing and crypto specialists, create and develop multiple strategies that lead to measurable outcomes; these outcomes drive success by creating captivating motives for investors to engage. With a highly experienced team, CCM is dynamic in that it has the capabilities to adapt any campaign to suit the requirements of multiple marketing strategies and audiences, working astutely to meet market demand and the fluctuations within the currency or currencies paired with.
An in-depth understanding of cryptocurrency enables fine tuning of any project, idea or marketing plan. It is widely known that social media marketing is now crucial in the contemporary world. This need is being met by CCM in their building of a huge following across their social accounts on Twitter, TikTok, Instagram & Linkedin. It is understanding the finer details that secure success. For example, Its known that marketing strategies used by FINTECH companies are often not available because of variations in regulations. What CCM understands is that grass root style marketing and community building in cryptocurrency must not be overlooked and must be embedded if a project is to achieve success.
The future looks promising for CCM as the firm endeavour to grow exponentially regardless of the current turmoil in the markets. CCM see this turmoil as evidence that just ‘being good’ does not guarantee success in the world of crypto; what you really need is to be the best and you do this by understanding your target audience and providing marketing which delivers on all levels.
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