Media Monitoring Tools Rising Utilization of Social Media Platforms to Bolster Market Growth


The global media monitoring tools market is expected to rise during the forecast period due to the increasing usage of cloud-based solutions among enterprises. Fortune Business Insights™ publishes this information in a report titled, Media Monitoring Tools Market, 2022-2029″. According to the report, the media monitoring tools market size was valued at USD 3.39 billion in 2021. The market size is expected to rise from USD 3.96 billion in 2022 to USD 11.54 billion by 2029 at a CAGR of 16.5% during the forecast period.

COVID-19 Impact:

Remote Work Culture amid Pandemic to Propel Growth

The outbreak of COVID-19 pandemic has positively impacted the media monitoring tools market growth during the pandemic period. Increasing utilization of digital solutions and rising interest in social media platforms led to market growth. Also, the global market grew by 5.7% in 2020 compared to 8.3% in 2019. The remote work culture adopted by the companies during the pandemic bolstered market growth, due to which the market witnessed revenue growth of 2.89 billion in 2020. 

Segments:

Increasing Demand for Advanced Software Solutions to Drive the Market

By component, the market is bifurcated into software/platform and services. Increasing demand for software solutions such as Google Alert, Hootsuite, and others is expected to fuel the market growth.

Rising Adoption of Cloud-based Solutions to Bolster Service Demand

On the basis of deployment, the market is divided into cloud and on-premises. Cloud solutions are expected to gain momentum due to increasing demand from various industries. It includes the rising implementation of SaaS across several sectors.

Social Media Monitoring Segment to Grow Due to Rising Utilization of Internet

Based on the type, the market is segregated into print media monitoring, social media monitoring, broadcast media monitoring, online media monitoring, and others (social monitoring). The social media monitoring segment is expected to gain traction due to the increasing use of the internet in online video streaming platforms.

Large Enterprises to Lead the Market Due To Rising Investments

SMEs and large enterprises characterize the market according to the enterprise size. The large enterprises segment is anticipated to grow significantly during the forecast period due to increasing investments in adopting advanced technologies such as artificial intelligence, cloud computing, and machine learning.

Sales Management & Digital Marketing To Exhibit Significant Growth

By application, the market is distributed into customer experience & PR management, real-time analytics, content management, digital marketing & sales management, and others. Digital marketing and sales management are expected to grow at the highest CAGR due to the rising demand to analyze social media data and consumers behavior.

Rising Adoption of E-commerce Websites to Propel Growth

Based on the industries, the market is categorized into BFSI, healthcare, media & entertainment, retail & eCommerce, IT & telecommunication, and others (Education). The increasing adoption of e-commerce websites in different industries is expected to drive market growth.

Geographically, the market share is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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