How to build a modern site professionally? That’s a tricky question even for experienced developers. The thing is that the answer will depend on many factors. For example, “what is the purpose of the site?”, “what features should be there?”, “how customers will find it” and many more. In this article we will talk about modern professional ways to build a site with the most popular content management system – WordPress and 2 themes that were just recently released: Kicker and Qwery.
Even though there are plenty of different website types on the Internet, you can roughly divide all sites into: business sites and blogging sites. So, first you need to define whether your site is for posting content or for business purposes.
As it was already mentioned the most popular content management system nowadays is WordPress. It powers about 41.5% of the entire web. Just to compare – the 2nd place (Shopify) powers only 3.5%. That is an insanely huge gap.
So, your next step is to choose the proper WordPress theme. Luckily modern WP themes are well designed and quite functional. Therefore you will not have too many troubles while working with your site.
Few words about Qwery & Kicker
Here are some important things you should know about these 2 themes.
2. Both themes have multiple positive reviews from customers.
3. Kicker and Qwery were released in 2021 and therefore they use the latest coding technologies and design approaches.
4. Each theme has a free visual page builder included. It is called Elementor. It’s a drag-and-drop page builder that allows you to create stunning designs without any coding skills.
5. Each theme contains a huge collection of premade skins, demos and elements ready to be used in your project. So, for example, Qwery is not just a generic business WordPress theme. It has a number of pre-made solutions for literally any type of business: corporate, beauty, services, health, sports, eCommerce and many more. Kicker provides you skins for any kind of modern blog or magazine, like: personal, portfolio, travel, food, fashion, magazine, science, viral, etc…
Building the site
Ok, so you’ve chose Qwery or Kicker and ready to start. Here are the steps you should take to build your site.
Step 1: Domain and Hosting
First you should buy a domain and a hosting. Domain name is the web address of your site and web hosting is where physically your site is located.
To make it simple you can go with BlueHost or Siteground. They can provide you with all you need: domain, hosting and 1-click WordPress engine installation.
Step 2: WordPress Theme
If you use a 1-click WP installation option from your web hosting provider you can go ahead and purchase the WP theme for your site.
Both themes we were talking about are available for download on ThemeREX and ThemeForest sites. Also you can go to a Premium section of ThemeREX for more professional WordPress themes.
When you get your theme downloaded – in your WordPress dashboard navigate: Appearance – Themes and install the theme.
Both Kicker and Qwery come with the advanced installation wizard. So, just follow all the steps it offers. It will help you to choose the right options, install plugins and demo content. It is super easy to do.
Step 3: Theme Customization
On the next step you need to customize your theme. In most of the cases you need to customize the following settings:
– header/footer settings,
– sidebar positioning,
– pagination style,
– number of columns for different pages,
– meta data for your posts and products.
Luckily, both Qwery and Kicker provide all these options in the theme panel. It is a powerful tool for a quick setup. It covers 95% of all customization needs and significantly increases the development speed.
Step 4: Fill the site in with your content
Quite often people install the entire demo data that the theme offers. It is a good idea, because you can see how each block was built and can easily replace the dummy data with your content.
In most of the cases you need to add your info to your homepage, blog, contact page, header and footer.
Also add some links to your social media profiles. With Kicker and Qwery you can add them in the theme panel once and they will be enabled in all the places within your website.
Step 5: Optimization and Analytics
And the last but not the least is website optimization. Since May 2021 site’s UX and load speed are officially ranking factors in Google. Hence if you plan to work on the organic traffic make sure to optimize your site beforehands.
It is especially true for blogs and online magazines. But good news is that you need to work only on the desktop version of your site, while the mobile version is covered by the AMP plugin that comes packed with the Kicker and Qwery themes. It automatically converts your page/post into the accelerated page for mobile devices.
But there is still room for improvement. For instance, make sure to use optimized images. If your content width is 1024px there is no sense to add images wider than 1024px. Also, use modern image formats and don’t use png if there is no transparency on it.
It is wise to use a caching plugin that will help you significantly increase the site’s load speed. Good examples of caching plugins are: WP Rocket and WP Total Cache.
Also enable Google Tag Manager, Search Console and Analytics to track your performance.
Some people may think that WordPress is a controversial solution. It has its pros and cons.
But all the platforms have their pros and cons. Unfortunately there is no ideal solution on the market. But WordPress is much closer to that, than other CMSs. We can see that by its market share. 40%+ of all sites and 75% of all CMSs speak for themselves.
So, follow the steps described in this post. It is certainly a professional approach to building sites. Refer to this article for more details on how to make a website. It explains step-by-step how to choose the correct domain name, web hosting provider, WP theme and how to put everything together to get a professional good looking and fully functional site.