Katie Coates, award-winning Public Relations consultant, helps coaches, consultants, and authors improve their online visibility and credibility to increase their advertising conversion rates. Katie is Accredited in Public Relations (APR) and has been inducted in the PRSA College of Fellows, an honor bestowed on less than one percent of all public relations professionals.
“Many well-known internet business gurus cite the fact that online entrepreneurs often lose up to 75% of their ad traffic to the back door of search,” says Katie Coates, “In other words, you’ll have a Perfect Prospect making their way through your sales funnel. They are perfect for you because you can absolutely help them. But somewhere along the line, they decide to search for you. And when they don’t find the right kind of information, they escape your sales funnel and don’t buy from you.”
The solution, according to Katie Coates, is creating a robust online profile that provides ideal clients with what they need to make a beneficial buying decision.
Katie Coates says, “I love to help business owners create powerful credibility just like the national brands with strategic PR that can boost their reputations and improve their sales.”
“I believe you can use a ‘magic shortcut’ to get the online visibility you want, and you don’t have to use social media to do it,” said Katie in a recent interview. “I know that a lot of my clients are burned out by having to feed the social media “beast” every day. Organic presence is not necessarily the most important aspect of an entrepreneur’s reputation management program.”
When asked what concerns her about how people usually try to establish credibility, Katie said, “It breaks my heart when coaches, consultants, and authors struggle to get consistent results with their visibility, especially when they’re pouring effort into channels that aren’t delivering in the long run. Social media posts, which disappear overnight, aren’t nearly as valuable over time as evergreen content that establishes and maintains your credibility.”
Katie Coates is also an Amazon bestselling author and the creator of The PR Secrets blog, providing insider tips and information on public relations (PR) for business owners and entrepreneurs.
As an author and consultant, Katie understands her clients’ challenges.
“One of my clients, Sheila, was not invisible. In fact, she had the opposite problem, with a reputation issue that was not of her own making. When potential clients looked up her name, they found page after page featuring a negative story. The story was about Sheila’s family member, but it had the potential to negatively impact her reputation. I’ve written up her case study because many business owners have similar challenges and can learn from our approach in solving Sheila’s problem.”
Katie’s client case study is available to those who would like to learn more. The case study can be obtained by filling out a short form at https://tiny.ie/reputation-case-study.
Public Relations allows a business to build their brand’s reputation by sharing the right information to the right places. Public relations has been shown to be more efficacious than paid advertising, and PR strategies are being adopted by increasing numbers of businesses to help them grow.
“A brand’s visibility and credibility are the most important aspects in marketing. Audiences require visual proof of a coach’s or consultant’s credibility and authority,” says Katie. “It seems we are all honorary residents of Missouri because virtually everyone gives more credence to visual evidence than any other kind.”
Katie Coates, adds, “Getting name recognition can be life-changing for a business owner. If there is any confusion about your name, whether it’s similar to another entrepreneur’s or someone in the news, or if you have a negative review that is harming your business, public relations done the right way can help you prevail and convert more ad traffic with your Ideal Clients.”
The PR Secrets
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