Instagram Data: How to Examine Your Performance


Gone are the days when you could post on Instagram and cross your fingers, hoping for the best. With algorithmic changes and the growing importance of sponsored social initiatives, the moment to depend on your core Instagram data is now.

To completely understand how effectively your content performs on Instagram, you must go beyond vanity metrics. You need the necessary tools such as Instagram management platform to assess and enhance your campaigns, whether you’re a person or a corporation with ten or more Instagram accounts.

If you’re serious about Instagram, you’ll want to run reports that show you what material is and isn’t doing well. Although Instagram’s native features might help you scrape the surface, serious social media marketers must use data to assess, adjust, and optimize campaigns or Instagram tactics.

Understanding level one versus level two performance metrics on Instagram

Instagram offers a variety of analytics to assist you assess your success, understand your audience, and optimize the outcomes of your Instagram marketing.

Most metrics are level one metrics, or data in its most basic form. Followers, impressions, reach, likes, comments, and clicks are examples of simple Instagram analytics. While this data is useful, it is just a snapshot in time. You’ll need to look at level-two performance measures if you want to concentrate on ongoing improvement, growth, and optimization.

Using Instagram analytics to calculate level-two performance metrics

Metrics without context will not assist you in taking action. If you compare your follower count to that of a star influencer, your account will most certainly seem unimpressive—and that comparison will not help you enhance your own content. Calculating level-two performance metrics entails utilizing your own data as a standard to determine what your audience enjoys (and what they scroll right by).

Analytics for Instagram engagement:

Likes: The quickest method to tell whether or not people like and approve your material is via Likes. While many marketers believe Likes to be a vanity statistic, tracking like trends, patterns, and spikes within your Instagram content is absolutely vital.

Comments: How many people went out of their way to leave a remark on your photograph or video? Comments demonstrate people’ eagerness to connect with your business, create a discussion, or spread your content by mentioning it. Remember that the number of comments isn’t necessarily a measure of success, since negative feedback is common for companies. At the same time, comments allow you to interact and turn a negative experience into a positive one.

Saves: The total number of times your posts were saved by users. This indicates that your material piqued the interest of users sufficiently for them to return to it later.

Story responses: The amount of messages sent to your tales using the Send Message option. This is an excellent method for identifying the most engaged audience since they are taking the time to reply to anything they perceive in your content.

Engagement Rate (per Impression): The proportion of likes, comments, saves, and story responses based on the number of profile impressions. This reflects how involved people are with your business and is a strong indicator of your Instagram success.

Analytics for Instagram Followers

One of the most important indicators for marketers is audience growth. While follower numbers isn’t everything, it may be useful to see trends or patterns in your audience. Developing a big following is an important sign that your company is performing successfully both on and off social media.

The following are some of the essential metrics to monitor for Instagram follower analytics:

Net Follower Growth: The overall number of Instagram followers gained over a certain time period.

Followers Gained: The number of new followers gained within the time period you choose. Look for days with huge increases in audience growth and examine what you were doing with Instagram on that day.

Analytics for Instagram Content

If you want to find out what kind of photographs and videos are most popular with your target audience, you should look into your Instagram content statistics. When you know exactly what sort of content your audience responds to, you can continue to generate comparable photos, videos, and hashtags to drive extra interaction.

Track the following Instagram content analytics to acquire a better understanding of your posting strategy:

Top Posts: Discover which Instagram videos or photographs drew the most attention. Feel good about your greatest content and keep track of how well it performs over time.

Photographs Sent: Keep track of the total number of photos published to your Instagram feed. Keep a close eye on the photographs you send to ensure you’re publishing a consistent quantity of information. You may lose out on more reach and brand interaction if you don’t publish often enough.

Videos Sent: Track the total number of videos you’ve sent on Instagram. Then, before making additional videos, figure out what works best. However, you shouldn’t sleep on Instagram videos since they’re becoming more popular. The network now permits films to be up to 60 seconds long, so make sure your creative talents are put to good use here.

Instagram Stories These include unique analytics to consider, such as how many times users swiped forward to jump forward in your stories, or taped back to take another look at fascinating material. Read our guide to Stories analytics to learn what to measure and how to track it.

Analytics for Instagram Profiles

Most social media or community managers have many Instagram profiles open at the same time. Moving between profiles necessitates the use of an Instagram management application that can function flawlessly across many accounts.

However, examining data across several identities may make any social media manager’s head spin. While native Instagram tools give a good starting point for Instagram analytics, advanced users want more.

View metrics collectively or per profile to obtain the most accurate picture of the success of your Instagram material. View your Instagram metrics at a top-level by profile, then drill down into the profiles you believe need attention.