Market Watch

“I hate Ironing” – The fastest growing Premium laundry Service in UK provides a premium on-demand dry cleaning and laundry delivery service that allows customers to arrange to have their clothes collected, beautifully cleaned and delivered back to their homes, within the same day at the touch of a button.

The business is powered by a curated group of the best local independent dry cleaners who operate under the brand. The dry cleaners are supported to take their cleaning to the next level by utilising’s operating procedures, technology and data to drive their performance. also supports the dry cleaners by providing world-class customer care.

IHI was founded in 2014 and has since raised UK pound sterling 900k in funding. The business has grown to serve more than 5,000 regular customers delivering sales of more than UK pound sterling 5m per year. After fantastic success in London, the business has expanded into 5 other UK cities and has recently launched internationally in New York.

About Matt Connelly, Founder and CEO,

Matt Connelly founded IHI from his bedroom in 2014 and has since grown the Head Office Team to 15, supported by 65 cleaning centres and 100 drivers. The business serves the whole of Greater London and five other cities around the UK, has over 5,000 paying customers and has raised UK pound sterling 900k from Blue Wire Capital (whose Partners were early customers of the business) and other angel investors.

Prior to founding IHI Matt was heavily involved in the early development of Shoreditch/Tech City start-up ecosystem. He founded the area’s first co-working space, The Hatchery on Kingsland Road. He also developed and led an entrepreneurship network of 12 East London universities, securing over 500k of investment to provide pre-seed funding and support to early stage startups coming out of the Universities, as well as leading the Tech City Bootcamps for Digital Entrepreneurs.

Matt began his career at Consultancy firm Mercer, after completing Postgraduate studies at the prestigious Michael Smurfit School of Business, University College Dublin.