How to Make Great Training Videos for Your Company

According to , training videos can save time and money while helping employees develop their skills needed to do the job well.

There are many different types of training video such as:

  • How-to videos
  • Explainer Videos
  • Motivation/ Inspiration Videos

The most important thing is that training videos must be easy to understand and follow; otherwise, they will not motivate or help anyone learn at all. Also, there are some key elements training videos should include in order to make them effective. These are knowledge, entertainment, storyline continuity, comprehension testing, visual aids and reinforcement activities. Each one of these is crucial for making a successful training video.

What is a training video?

A training video is a method of training usually utilized for training employees. It can be done in the form of an informational video, an animation training video or even as interactive training software. The goal is mainly to educate and promote learning. According to e-learning 24/7, training videos are extremely effective training tools because they possess the following attributes:

  • They save time
  • Videos allow viewers to focus on specific content without distractions
  • Videos maintain attention span better than other teaching methods
  • Videos offer unlimited opportunities for practice
  • They provide instant feedback about how well information has been comprehended

What makes training videos effective?

There are several key elements that make training videos effective. If done correctly training videos can be very effective training tools.


Training videos should provide information that is useful and needed by the employees. If it provides useless information, the training video will not be helpful at all. For example, if an employee already knows how to use one of the machines he/she will not need to know that specific piece of information again. The training video should teach new information, however there are times when repeating training is necessary as well. When training employees on something completely new this element does not apply; therefore, training videos are ideal for teaching both familiar and unfamiliar tasks or skills to make sure proper training is given.


Training videos should be exciting and motivating enough to hold attention span while still being educational. If training videos are not interesting, the viewers will have a hard time paying attention and they may lose focus before training is even over.

Storyline Continuity

Sticking to a storyline or concept can help on-screen training stay organized and easy for employees to understand training concepts. It also allows participants to see how one thing relates to something else if they have already seen some of the training video before. This element ties all information together without breaking away from training content too much which would cause distractions from learning the subject matter at hand.

Comprehension Testing

Testing comprehension is probably one of the most important elements vital for training videos. This means testing what learning has been achieved by asking questions about key topics that training videos cover. If training videos do not include comprehension testing it is possible that after training, employees may have forgotten what was taught to them or they may not be able to recall the training at all.

Visual Aids

When training on technical tasks for example, training videos should make use of visual aids like infographics, animation training video ,  training images and other clear visuals . This includes using every opportunity available to provide examples of concepts or models of how something functions or looks like (such as an inforgraphic). Clear visuals are usually crucial for training people with no prior knowledge about a specific subject matter. Reinforcement Activities

This element makes use training activities that repeat information presented throughout training videos. It also provides practice opportunities that allow training participants to make use of training they have learned. This is important because training videos can only go so far, and there should be reinforcement activities that allow participants to practice new information or concepts as much as possible. Repetition is an extremely effective training tool for learning purposes, but training videos do it in a way that keeps training content interesting and engaging.


Training videos are an efficient method of communicating specified training goals and objectives, this does not mean they cannot pose certain weaknesses:

  • One major criticism of training videos is their reliance on the internet connection and speed. If viewers need to pause a video due to lack of connectivity or slow speed, it may result in lost focus and frustration which will ultimately lead the training video to be less effective.
  • Another criticism training videos face is there lack of training customization. This causes training sessions to lose focus and training objectives cannot be achieved when training video do not meet specific needs or requirements. For example, training videos for online learners may need different visuals than training videos for on-site learners in order to keep attention and comprehension.

Although training videos have its benefits and strengths it is important that they don’t evolve into a one size fits all solution. It is important that training videos are flexible enough to allow organizations customize them according the specific needs and requirements of their employees. It’s also important that training videos take advantage of every opportunity available in order for them to remain engaging throughout the entire session or course.

Wrapping Up

Training videos are a training tool that organizations use to communicate training goals and objectives. Although training videos have several benefits, they can also pose criticism as well. Training videos rely on the internet connection and speed of the viewing participants. Organizations should customize training sessions according to their training styles, needs and requirements in order for training video to remain effective. It’s important that training videos take advantage of every opportunity available in order for them to keep attention throughout entire sessions or courses.