Off-site SEO deals with all the actions that take place outside a website that affect its overall performance for a higher ranking on the search engine. Achieving a high ranking on search engine results pages (SERPs) requires a perfect balance between on-site and off-site SEO. But your progress will be slow if you are only focusing on-site SEO and neglecting off-site SEO.
The core factor of off-site search engine optimization includes building powerful backlinks. What are backlinks? Why are they important? How do they work? How do you make them strong enough to crush your competition? We will cover all of these in the article below.
What are Backlinks?
A backlink refers to a link that connects one website or webpage to another website or webpage, respectively. You can call them inbound links, incoming links, or just backlinks. Building powerful backlinks is a vital part of SEO, as it allows you to achieve higher rankings on SERPs.
They’re valuable because they give confidence to visitors online customers, both potential and existing. A backlink on a website means that one website offers a “vote of confidence” to another for its content, products, or services.
Suppose you’re selling health supplements, and the backlink on your site’s page takes the user to the latest NCBI article. Your viewers and online customers will feel confident in your brand. A backlink is basically one site vouching for another site’s content.
The presence of authoritative and powerful backlinks signals the Google search engine to rank a site higher than those with weaker or no backlinks. However, it needs to work in combination with other off-site SEO practices. A study on ahrefs blog suggests that websites with powerful backlinks have a higher chance of securing more organic traffic on Google.
How to Build Powerful Backlinks to Crush the Competition?
Your aim should be to get higher rankings than your competition and promote your products, services, content, and/or info to more people on the internet before losing them to other businesses. But, building backlinks to do that isn’t as simple as it sounds.
You need to pull the right strings and compile all the important factors to weave a highly intricate and compelling digital content marketing/publishing strategy. Look for a Denver-based marketing firm to help you come up with a powerful SEO plan for backlinks and digital content rankings.
Below, we have outlined a few crucial tips to put you on the way to crushing your competition when it comes to Google SERPs rankings.
- Start with Internal Links
Internal links can provide proper linking structure to the web pages that make up your site. It’s like link juice to drive visitors to more and more parts of your website. Internal links keep engaging visitors, provided you’re offering valuable content and information. Strategic anchor text usage and internal linking could also improve online sales of your products/services.
Internal links are like by-products of the more critical backlink concept. You want your visitors to move smoothly from one webpage to another; that’s what internal links are for! But, it’s best to study the per page limit of internal links.
- Conduct an Authentic Study
You can build powerful backlinks for your site by becoming a valuable and reliable source of information. Let’s say you’ve collected data that most people don’t have. What do you do with it? You can use that data and conduct a thorough study to develop results, stats, and ideas to share with other sites online.
As other bloggers and/or journalists come to your site and read your content containing authentic material, they’re more likely to create a backlink with you. When others use your provided information, they’ll have to link it to the source (i.e., your authentic study).
- Create and Publish an Original Infographic
Infographics are very easy to read, understand, and share. More importantly, they make it extremely simple to understand a study or statistic. So, journalists and bloggers love using infographics, since they can summarize and visualize valuable and authentic information. You can use your data and create original infographics.
If someone finds your study helpful for their content, they’ll most likely mention it and use it to add authoritativeness to their blogs. However, they’ll have to state the source for the infographic they’re using, which will earn you a backlink. For powerful backlinks, consider using complex data and creating infographics on trending topics that are most useful to related industries and markets.
- Build with Other Bloggers’ Blog Posts
Understand a few things before you start rushing to authoritative blog sites and throw around backlinks that might not be as effective. Commenting on other blog posts and including a backlink to your site or webpage isn’t always a good idea.
It is best to build a mutual relationship with the blogger or blog site first. The primary purpose of a backlink is to help you create a mutual connection with another site. The recipe to building backlinks is the same as building relationships with other blog posts.
Connecting with the blogger can allow you to create better connections with other blog posts. You can appreciate their content; discuss where you intend to use it, and so on.
- Write High-Quality and Engaging Content
The content you’re trying to publish and market online for more customers and visitors must be high-quality. You can’t produce sub-par content and expect to reach the top of the SERPs rankings. What are you writing? How does it help, and what’s the purpose for writing it? You have to outline the answers very specifically in your blog posts.
The average length of online articles and blog posts can be from 500 words to 6000 words. Although the word count must be somewhere in the middle, the real emphasis is on quality. The more the word count is, the deeper the content must be to bring in more visitors and get you better backlinks.
The Bottom Line
Building powerful backlinks is time-consuming and may require some expertise if you lack technical skills and digital content writing experience. You can contact professionals to help you to save time and money.
Expanding the keyword footprint and earning powerful backlinks can be extremely difficult for a new website. With professional help, the whole process gets much smoother and easier. Ignoring backlinks is as bad as overlooking the core component of off-site SEO.