HATIL – A BANGLADESHI MULTINATIONAL BRAND


Hatil is a Bangladesh-based private furniture company, inaugurated in the year 1989 by Selim H Rahman. The genesis of Hatil is another company originated in 1963, known as H.A. Timber Industries limited. 

The founder of this company was Rahman’s father, Late Al-Haj Habibur Rahman. Selim has looked up to his father’s footsteps, and tried to make his visions come true. Not to mention, he has succeeded with flying colours. Selim is now the managing director and chairman of Hatil.

The business idea clicked in Selim’s head right after he completed his graduation, and began working in the timber business alongside with his father. The idea came to Rahman when a customer called Lota Hossain brought along a carpenter to his lumber factory in Old Dhaka’s Farashganj neighborhood. Apparently, she had come to buy wood for constructing doors to be fitted in her apartment, which was under construction at that time.

Hatil began its production with doors, and later began manufacturing all types of furnishings for home décor since 1996. They embarked on their successful journey with a starting capital of Tk 50000. Now, Hatil is a behemoth of Tk 800 crore.

HATIL’S BRAND IDENTITY

Hatil can be considered as the “game-changer” of the furniture production industry of Bangladesh. They differentiate their work by carefully picking out raw materials for their manufacturing process. Furthermore, they maintain an eco-friendly approach towards their business activities, and are always ready to pay heed to their customers. Their persistence has led them to be a multinational brand, originating in Bangladesh. 

BEGINNING OF THEIR JOURNEY

Their first-ever factory was a 5000 square feet area in Kuril, where they began manufacturing furniture in 1993. With their increasing popularity and demand for home furnishings, they inaugurated new outlets and rented another factory by the year 2003. This factory was located at Shampur Industrial city, in Old Dhaka. 

However, these were not ample to cope up with the rising demands, so Selim rented a few sheds in Farashganj. Since the factories were all scattered around everywhere, Selim purchased 12 bighas of property from his father by paying regular installments. This piece of land where he started building his factory was located in Savar’s Jirani. They shifted to the new factory in 2006 and presently, Hatil has two factories accumulating to 75 bighas of land.

The factory is equipped with cutting-edge technology from Germany, Italy, Japan, and the United States. The factory’s dust collector system ensures that no wood dust enters any of the factory’s units. As a result, the organization’s staff members are able to work efficiently without health risks. Their health hazards have significantly diminished.

Years down the line, Hatil has now become a sophisticated, concurrent, and budget-friendly furniture outlet. They maintain commendable quality and design of their products, which made them stand out in the crowd. Currently, Hatil has more than seventy outlets across Bangladesh. 

At their plant in Savar, the company creates chair, table, kitchen room decoration, living room set, office decoration, cupboard, book shelf, wardrobe, dressing table, and other furniture using wood, steel, and foam textiles imported from various countries. The company’s three thousand employees can produce 40,000 to 45,000 pieces of furniture every day.

PRINCIPLE, MISSION & VISION

Hatil’s principle requires them to do justice and conduct ethical behavior with their customers, business partners, employees and the community. The company envisions upraise of the living standards of the public by offering their products which are a result of their innovative and creative business approach. Lastly, Hatil wants to keep up with the trends to retain their sophistication.  

Since 2007, the business has been pursuing “Kaizen” in order to provide the greatest possible quality. Ever since, the furniture company has evolved into a more environmentally conscious organization. Kaizen is the Japanese corporate philosophy that emphasizes constant improvement of operations while including all personnel.

BUSINESS OPERATIONS

During the company’s early years, all of the furniture was handcrafted by a team of approximately 100 people. Hatil now employs roughly 2,600 people to handle its primarily automated activities.

Initially, Rahman used wood found locally, notably teak from the Chattogram Hill Tracks. Later, in response to the expanding demand for high-end products in Bangladesh, he began to make furnishings with imported wood. Rahman also chose imported wood because of the prospect of a future shortage if usage is uncontrolled.

Despite the price disparities that emerge from the many sorts of additional materials that may be utilized in each product, the company’s furniture is all equally durable.

Despite the high demand in the business, there was formerly a shortage of skilled furniture designers because no academic institution in Bangladesh offered a degree in woodworking.However, now training to staff in other nations has begun, allowing them to learn about other production and design processes.

EXPANSION OF HATIL 

HATIL Furniture began its global journey by supplying OEM furniture to the United States, Canada, Australia, Russia, Egypt, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, and Thailand. Hatil plans to open 140 brand new showrooms in India as well. 

Bangladesh has a lot of low-cost labors, therefore the labor-intensive furniture industry could flourish here. Due to high labor expenses in richer nations, many people are abandoning the furniture industry. Bangladesh may seize this opportunity to acquire a larger share of the global market by offering high-quality goods at reasonable costs.

INDUSTRIAL POSITION OF HATIL

Hatil currently controls 5% of the nation’s Tk10,000 crore furniture marketplace. Its present income is over Tk500 crore. In 2008, the figure was Tk175 crore.

It manufactures furniture out of timber, melamine laminated chipboard, medium density fibreboard, cane, and metal, among other materials. Across the country, the firm has more than 70 galleries and 300 dealership sites. The country’s thriving middle class is Hatil’s main target client segment.