Fuego Fino, Inc. Launches Unit to Bring Spirits Back into Focus in the Wine & Spirits Market

  • Fuego Fino, Inc, a progressive wine and spirits house, is launching a “Spirits Stakeholder” unit to match brands with a rich history with local  producers and high-profile talent who will become stakeholders and help to tell their story.

“I want to take alcohol back to where it is celebrated as the spirit and history of a place and its culture. Like a good dish from a particular area of the world, a good spirit comes with an experience. When you share that drink with someone, you are enjoying the spirit of a certain place or people. My customers want to enjoy experiences from different places, so my plan is to launch brands that have a story and match them with brand ambassadors who will become stakeholders and help bring that story to the masses. The goal is to have teams of stakeholders representing a brand who say, This is how we celebrate over here.” Let’s bring the spirit back to the alcoholic beverage market,” says CEO Jessica Contreras. 


Fuego Fino’s spirits unit will focus on collaborating with elements of the alcohol market that are usually seen as competitors. The plan is to source the alcohol locally, using a network of producers so that the model can be scaled upwards while benefiting the local economy. 


A second aspect of the model will involve “stakeholders,” who are part owners in the brand and will act as brand ambassadors,  representing that community. This effort may involve retired professional athletes from the area, matched with other athletes or celebrities who made that location popular. The goal is to create a well-rounded package of brand ambassadors who want to represent their brand organically and who have ownership in that brand’s success. 


During the global pandemic, when many companies are turning their strategic focus inward, it is refreshing to see a women-led company expanding upward. In addition to managing this growth, it is also noteworthy that Fuego Fino, Inc. has begun to sponsor environmental projects by agreeing to regularly purchase carbon offsets. 

Fuego Fino, Inc. is a planet-friendly wine and spirits company that focuses on developing the next high-growth product sector. They boost their revenue potential by curtailing waste and retaining the majority of their supply and distribution networks. For more information, please visit the website. 

Fuego Fino Website: https://fgfino.com