Entrepreneur Duncan Kreeger – Team culture and wellness critical for success

Entrepreneur, and founder of TAB, Duncan Kreeger, has over 20 years in the property market behind him and is revolutionising property finance and the property investment experience.

The new TAB online platform and fractional property ownership investment, TAB Property, are opening up access to property investment to a much wider range of investors while still securing the sector’s overall long-term upward trend of returns on investment.

TAB’s sector leadership is not an accident of circumstance, but because leadership permeates throughout the organisation. There is a drive to affect positive change within the market which is powered by Duncan’s passion for TAB’s corporate culture and his team’s wellness.

Kreeger and TAB – Leadership throughout

Duncan Kreeger has more than significant management experience and was just 17 when he started his first company. He has since built and sold a £120 million business, managed 400 million GBP of private capital, and completed in excess of 2 billion GBP worth of secured loans.

However, it is through true leadership that he has been able to build up high-volume and high-performance specialist teams. It is this that has given assurance for the onboarding of thousands of borrower and private investor clients over his career.

But how is this type of sector and corporate leadership delivered?

Kreeger and TAB – Vision and culture

Kreeger and TAB are delivering on a vision, founded on trust and transparency, and a set of key values that the whole team are aligned with. This vision has enabled TAB to offer alternative property investment opportunities as well as a lending model. The lending model has the flexibility to assess the merits of the business case and take a holistic view of a borrower’s circumstances, unlike many traditional lenders who are sometimes bound by computer-generated funding criteria which precludes them from financing some of the more exciting and rewarding property projects coming to the market.

TAB remedies two critical needs of the current property market, by:

  • providing bridging loans and development finance to borrowers who need access to short term capital, quickly; and,
  • enabling investors to access the UK property market by funding bridging loans or through fractional property ownership.

In addition to these, Duncan adds another dimension in recognition that a business’s most valuable asset is its staff. He is passionate about team culture and wellness which results in a positive attitude in both the professional and personal lives of the team. Key to the team’s success is collaboration manifested in collective responsibility and accountability, collective problem solving and mutual support, and social relationships . This matrix of cultural values enables all team members to align on goal delivery for their individual benefit, and that of TAB and its clients.

TAB’s approach delivers

TAB’s adaptive leadership approach and strong team culture have delivered immediate and direct results. To date, TAB has originated over 60m GBP of loans with an average loan amount of 785k GBP. Borrowers that need a loan will be matched with institutional funding or private investors.

While borrowers are using TAB to help finance their own property investments, at the other end of the transaction, TAB investors are able to fund loans that suit their investment goals and risk parameters. Investors can commit to TAB Lending with a minimum investment of 1,000 GBP.

TAB’s further offering is an innovative investment product, TAB Property. This releases the utility of fractional property ownership investment so that investors can own a portion of property from as little as 1,000 GBP. TAB Property is leading the market by bringing fractional ownership to real estate.

Duncan, having created a team driven by a positive team culture with concern for its individual and collective wellness, has now set his sights on the property market as a whole, and it better get ready for the revolutionary effect of this new way of working.