The new reports help companies considering their marketing and branding options understand what powers concept development and the benefits a seasoned creative team brings to the rebrand or refresh process. London : Los Angeles (LO:LA) is a digital marketing agency recognized for blending big agency experience with the flexibility, attention, and “outside the box” thinking that defines their independent shop.
More information is available https://www.thelolaagency.com/2021/09/08/the-power-of-meaning
CEO Nicholas Platt founded LO:LA on the idea that a reimagined approach to advertising that finds magic in the moments that matter can make branding and marketing more accessible, relatable, and engaging. Himself a multi-award-winning creative leader, Platt puts a premium on goal-oriented ideas that resonate with target audiences. In a series of three recent reports, Platt examines the power of creativity, the power of ideas, and the need for alignment between marketing and sales.
In a recent feature article, Platt notes that a “brand is a promise kept.” He says it’s not enough for a business to say it’s innovative, it must demonstrate innovation. Spotlighting Blockbuster and Kodak as examples of companies that didn’t prioritize innovation, Platt says embracing ideas and continual idea generation is a vital element in brand sustainability.
Interested parties can learn more at https://www.thelolaagency.com/2021/06/07/the-power-of-ideas
Another Platt’s report titled “The Power of Meaning” takes this concept a step further, explaining that ideas must be relevant to resonate with target audiences. By elevating what might appear mundane at first blush, and flipping the switch on customer experiences, companies can connect with their audiences on a meaningful level and become the names of the future.
A final feature in Platt’s three-part series focuses on the need for alignment between marketing and sales. Drawing from an article in Forbes Magazine, Platt reiterates that companies such as Apple and Pepsi are two brand names that demonstrate the power of a fully aligned organization.
When clarifying alignment, Platt says, “Marketing is all about attracting potential customers through a singular brand story, and well-crafted messages, content, and imagery. Sales must take that story and make it meaningful and specific to prospects to convert audiences into customers.”
With the release of his three-part report on the power of creativity, meaningful ideas, and the need for company alignment, LO:LA CEO and founder Nicholas Platt is helping company marketing teams and decision-makers understand some of the concepts that fuel a modern and successful marketing agency.
Visit https://www.thelolaagency.com/work to find out more.
London : Los Angeles (LO:LA)
London : Los Angeles (LO:LA)
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