Content marketing is one of the most prominent marketing strategies. Hubspot reported that 70% of marketers are actively investing in content marketing, which automatically provides more content options for the audience to choose from.
However, with this growing popularity of content marketing, business owners are required to be more creative and put more effort into making valuable and engaging content. If you are new to producing content for marketing purposes, you may not know what makes content eye-catching.
In this article, we will dive deeper by identifying the importance of content, the benefits of unique content marketing, and how to make it eye-catching.
Why Content is Important
Many businesses owners and marketers have proved that producing content is beneficial for their marketing efforts. Around 72% of marketers say content marketing increases engagement, which is why you may want to consider utilizing content to give your business more traction.
Providing your customers with useful and relevant content can also add value to your business. Compared to paid advertisements that can be intrusive for most of your audience, reliable content is sought upon by many people, making it a great tool to boost exposure.
Benefits of Unique Content for Marketing
Using unique content for your marketing initiatives comes with several benefits. In this part of the article, we will look at the advantages you can get from content marketing:
- Drives more traffic to your website. When your website can regularly provide interesting and helpful content for your target audience, more people will visit your website. Content is also a great medium to implement your SEO strategies. If you want your website to perform at its best, you may want to consider Hostinger as your hosting provider.
- Establishes your reputation as an expert. A brand that actively provides reliable information and helpful tips can be perceived as an expert in the industry. This will boost your credibility and help you sell your products more efficiently.
- Helps you cultivate loyal customers. Once people perceive your brand as a reliable information source, they are more likely to become loyal customers. These customers can help promote your business through mouth-to-mouth marketing and potentially attract a new audience.
- Gives a better user experience. Building an extensive content library on your website can help your audience find a relevant answer to their questions. It is also helpful for the customer support team since they don’t have to answer the same questions repeatedly.
How to Create Eye-Catching Content
The main way to have an effective content marketing campaign is to create eye-catching content. Here are some essential tips to help you produce engaging and attractive content for your target market.
1. Understand What’s Currently Relevant
Understanding the current trends is one of the key factors to making relevant content for your audience. Writing about timely topics can help your content gain more attention and drive more traffic to your website.
One of the best ways to identify the current trends is by browsing social media platforms. For example, Twitter has a specific “trending” page that shows various popular topics mentioned by its users. This trending tab is customizable to see the trends in a particular location around the world.
Another useful tool to research relevant topics for your content is Google Trends. It is a tool to check how many people searched for a keyword within a certain period. Use these tools and platforms to get some topic ideas and then do further research to understand the trends better.
2. Share Insightful Information with the Audience
Besides knowing what’s trending, it is also important to offer a different perspective within your content. Sharing unique and insightful information with your audience can help your content stand out among your competitors.
Rather than mentioning the same information and point of view offered in your competitors’ content, it might be better to spend more time researching the topic. It is also a good idea to incorporate your own knowledge and experience into the content to make it more personal.
For example, if you run a car detailing business, try to include insights from your staff on maintaining car paint conditions. Since your staff has more knowledge and experience on this topic, they may offer more useful details and unique tips to include in your content.
3. Be Consistent with Your Brand Message
A business should maintain a clear and consistent messaging to establish its branding effectively. Ignoring consistency might harm your marketing initiatives and overall business image.
Studies have shown that around 71% of consumers think that inconsistent branding creates market confusion. It means that the public may find it difficult to memorize your brand, and your business might fall behind the competition.
Try to create branding guidelines to help you maintain consistent brand messaging. This guideline may include the brand’s fundamental values, mission statement, logo size and placement, color palettes, language style, and typography.
4. Turn Complex Information into Appealing Visuals
Using visual elements to represent data and other complex information in your content can help your audience understand it better. Studies have shown that visual elements such as images and videos are processed six to 600 times faster than text-based information.
One of the most popular visual elements used in content marketing is infographics. According to Xerox, around 65% of brands use infographics for marketing purposes. Visual elements also make your content more engaging.
When including infographics or other visual aid to your content, make sure that they are high-quality. This may help your content look more appealing, professional, and trustworthy.
5. Check Image Requirements on Social Media Platforms
Using social media platforms is an excellent way to reach a broader audience for your content. However, some platforms have specific requirements regarding your content, including images. It is recommended to check these details to ensure your content can be displayed properly.
For example, if you plan to post images on Instagram, pay attention to their aspect ratio and resolution. When you fail these requirements, your content might get cropped, and your audience can miss important information.
This might sound complicated, especially if you are not familiar with image formatting or editing. But there are various tools such as Canva that offer ready-to-use templates with proper resolutions to help you create visual content faster.
6. Use Comparison Charts
For some types of content, such as product reviews, it is easier to convey your message when you include a comparison on it. By using comparison, your audience can better understand the strong and weak points of a certain product.
To make your comparison easier to understand, try to present it in the form of a chart. For example, if you list phone specifications in a chart, readers may find specific features like camera or screen resolution faster.
7. Try Mixing Different Content Types
Because some information is better presented with a specific content type, you may want to mix them in one place. This may help your audience understand the message better while making your content more interesting.
Mixing different formats into a single content can also help it to become more accessible for everyone. For instance, presenting your article in audio format can help visually impaired audiences benefit from your content.
The key is to know which format will work best if combined with other content types. Try to avoid mixing content types if it potentially makes your audience confused about which format to choose.
Content marketing is important because it is proven to drive more attention towards your business and increase engagement.
Using content for marketing purposes may also give you several benefits, such as establishing your reputation as an expert in your industry, helping cultivate loyal customers, and providing a better user experience for your audience.
Aside from looking at the importance and benefits of content marketing, we also learned several ways to create eye-catching content for your business, including:
- Understand the current trends.
- Share insightful information with the audience.
- Be consistent with your brand message.
- Turn complex information into appealing visuals.
- Check image requirements on social media platforms.
- Use comparison charts.
- Try mixing different content types.
By following the steps presented in this article, you will be able to create engaging content to help your business gain more traction.