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Market Watch

ELIRA Apparel is changing the game for women outdoors

For women who find themselves outdoors often, having apparel that is comfortable, strong and made for them is vital. Whether out for leisure and exercise activities or being on the job, women all too often find themselves in uncomfortable situations when nature calls – and they’re in nature. The options are typically limited and less than ideal, and in some cases, compromise the health, safety and dignity of women.

Kelly McCombs, a successful entrepreneur with years of experience, is changing that. Based in Seattle, she is the Founder and CEO of E LIRA Apparel , a brand dedicated to empowering women and making their experience in the outdoors easier and more comfortable. With years of experience in design, McCombs channeled her passion for nature into her brand and developed the successful, revolutionary Elira Explorer pants.

With passionate conviction, a love of nature and the right experience, McCombs was the perfect person to create ELIRA and start helping women feel more free, empowered and dignified – no matter where they are or what they’re doing in nature. With ELIRA, McCombs is working to encourage women to explore and reach their full potential – all while feeling comfortable and free.

About ELIRA Apparel

ELIRA Apparel is a clothing company with pants for both men and women, but it was designed specifically with women in mind. The brand sells patented pants for the outdoor woman who is seeking workwear that is more functional. Whether it’s for a job or leisure, many women often find themselves in uncomfortable situations when they need to use the bathroom outside. To solve this problem, McCombs started ELIRA.

A businesswoman who had built a successful career in interior design, McCombs eventually ventured into apparel. An avid hiker and lover of nature, McCombs was inspired by a friend at the end of a hike, who said, “Why is it they can put a man on the moon, but they can’t make a pair of pants for a woman to squat and pee without her pants down around her knees?” A lightbulb went off for McCombs and she quickly got to work.

McCombs then began to develop prototypes and eventually secured a utility patent. She made her way to outdoor retailer shows in Utah and studied technical fabrics, fabrics with stretch,waterproofing, spandex and more. She hired a company to run a Kickstarter and saw herself expanding past millennial buyers.

“It’s like building blocks,”

Currently, ELIRA sells two pieces of apparel with more planned for the near future. There’s the Adams pant, named after a famous female explorer, which is a pair of multipurpose, multifunctional pants with a patented invisible two-way auto-locking zipper technology. With a zipper that zips all the way around from front to back, or back to front, women can be discreet and free from the restrictions of traditional pants.

McCombs said she wanted pants that weren’t constricting, and also one that stylistically could be worn while hiking or working and then to meet friends for dinner.

“I wanted one that looked sharp with great stitching and a four-way stretch, just in case you needed to sleep in them on that camping trip,” she said.

The pants are made to be tear-resistant with large, deep pockets and designed to be flattering to shape. There are also no labels or logos. ELIRA pants look like a regular pair of pants. They provide you the freedom to pee without your pants down around your knees. That freedom is going to stay that way. There is also a zipper guard sewn in on the inside, to provide you protection and additional comfort. The store additionally sells the ELIRA panties, which part gently in the middle for squatting. Products coming soon include a boxer brief and long underwear.

A brand rooted in freedom

The name Elira has a significant meaning – in Albanian, it means “to be free.” Much of the brand’s mission is rooted in breaking down patriarchal constraints and unleashing the power of women. As many women are looking to build careers in fields that aren’t confined to an office job, their attire must be suited to them. Ultimately, women’s workwear has fallen significantly short of functionality and practicality.

Often, patriarchal workforce dress codes have boxed women into wearing certain clothing, and even in more blue-collar fields, workwear for women was not designed with them in mind. For example, uniforms have traditionally been designed to be bulkier and heavier, making it more difficult for women to perform their jobs to the best of their ability. The creation of ELIRA was based partly on the importance of women having attire that fits their needs.

McCombs is looking to break through these norms and standards. She said ELIRA’s brand is about the freedom to empower women. Its mission is to illuminate the path toward ensuring equality and kindness by celebrating every individual’s needs in active environments.

“Our mission is to create the most revolutionary products that promote personal freedom and empower a natural experience when nature calls us into action,” she said.

The pants at ELIRA Apparel are like no other – mainly due to the patented two-way invisible zipper. McCombs said, not only do they look like a regular pair of pants, they have a great four-way stretch. No matter what the activity is, “This is long overdue for women in active outdoor environments.” ELIRA pants have been tested on horseback, bike riding, on

cross-country trips while sitting on the saddle for hours.

The pants, the brand recently launched are made with nylon bamboo spandex, are coated with a breathable Durable Water Repellent (DWR) coating so they are perfect for any unexpected rainy days, or wet based expeditions. The Polartec Power Dry underwear sets a high standard for moisture management with a four-way stretch. This promotes fast drying, breathable, moisture-wicking performance fabric. And it’s recycled fabric! McCombs said the material on the pants and underwear use less energy in washing and drying, promoting sustainability.

The women who are wearing ELIRA

As McCombs was building her company and perfecting the pants, she said she did a lot of reading and studying, especially about farm women in the midwest. She found that women in fields of science, such as archeologists, had a need for the exact type of pants she was creating. At the time, many women were using feminine urinary devices. In some cases, women working outside had to remove their pants – often in front of male coworkers. This only fueled the need and passion for ELIRA.

“Pants were designed for men, and it’s simply degrading no one has ever considered a woman’s needs once she started wearing pants.”

McCombs said she receives many letters from customers saying these will be a game changer, a dream come true. She said, the women wearing ELIRA Apparel include women who are active in outdoor environments, such as campers, hikers, firefighters, law enforcement, military, border patrol, farmers and more.

She found women are guilty of holding in the urine due to those embarrassing moments while in outdoor active activities. Embarrassment of having to pee with their pants down around their knees exposing themselves. As a matter of fact, women will avoid hydrating for this reason causing urinary tract infection (UTI)

McCombs said she hopes the women who are wearing ELIRA will find their freedom and feel empowered. “Go where no woman has ever gone,” she said.

The passion behind the project

McCombs fostered an entrepreneurial spirit from a young age and quickly decided that she wanted to work for herself. She started initially in product development and interior design and opened several successful lifestyle shops early on in her career. McCombs has also worked in visual arts, doing sculpting and being featured in the Philadelphia Museum of Art Trade shows. She has been featured in local, national, and international magazines, newspapers and television. She also holds multiple patents and trademarks.

Another one of McCombs’ passions is providing customers with excellent service and being open and honest with them. She said she’s received inspiring and encouraging feedback from customers in various fields, and it only fuels her desire to empower women and expand.

At the heart of her mission with ELIRA is to give women a voice. As a woman in business, she said she’s experienced firsthand the double-edged sword of working in a man’s world. This is especially true for women who are working in male-dominated fields and have found relief in ELIRA.

To McCombs, it’s very evident that women have and will continue to have a crucial role in turning around the planet’s health – a cause that she is also passionate about.

“I believe in the preservation of nature and working with the environment instead of against it,” she said. “Everything I do is all about nature.”

The future of ELIRA

When it comes to the future of ELIRA, McCombs said her focus is the upcoming products as well as some more patents that are in the works. Her current priority is women working in the outdoor fields.

“Women are in all kinds of fields,” she said. “Women are pushing the envelope.”

She’s also keeping a finger on the pulse of trends and what the outdoor space looks like, including women who are embracing nomadic lifestyles and “van life.”

Ultimately, making a difference is the biggest mark of success for McCombs. And with the response she’s received from countless customers who are loving ELIRA Apparel, it’s apparent

that she is making a change and helping women feel stronger, more free and comfortable doing their work and what they love.

“We stand to empower women,” she said.

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Market Watch

Escrow Protocol Launches a Revolutionary Decentralized Crowdfunding Platform

Toronto, Canada – Crypto fundraising platform Escrow has launched its ICO and crowd funding platform with milestone based payment release and AI DeFi management features. The Escrow Protocol Platform will be a cross-chain Web3 platform where investors can fund start-ups with extended control of their financial contributions. Funding is released based on the projects’ successful completion of Milestones. While held in Escrow, funds are allocated to high return / zero risk DeFi Yield-Farming protocols, returning interest payments to investors.

Cryptocurrencies over the years have grown to become one of the most viable investment options in the past decade. The decentralized market has managed to offer a series of use cases to eliminate middlemen and make it easier for anyone and everyone to access the benefits of it. One of the most necessary use cases to have come out of the crypto market is crowdfunding. In a traditional market fundraising is a herculean task and small startups and companies often fail to reach the milestone funding target due to complexities and lack of motivation to deliver on promises, since all funds have been released upfront. The Escrow protocol is here to change that.

“There is a reason why 85% of ICO’s fail within 6 months, and it is because all raised funds are usually given to a project immediately, which prevents due diligence & milestone accomplishments.” Scott Morgan – Crypto-Integrity-Tao

Escrow is a decentralized (crowd)funding platform, that releases investors’ contributions to a funded project in pre-arranged payouts for Milestone completions. The Escrow Protocol is here to protect investors while building trust in the ICO of upcoming projects. It is safe to assume that any project funded through the Escrow Protocol, has the best intentions to deliver a successful product promptly.

Escrow makes use of decentralized tech such as smart contracts to ensure the funds are appropriately distributed and safely secured. Smart contracts have become a primary choice for many developers and projects since they cut down on human intervention and work as coded by the developers. The web3 platform Escrow platform gives investors the ability to interact with the contract and can utilize features like democratic voting to stop funding projects, or allocate funds to newly added milestones.

There is no need for any Start-Up to sit on gigantic sums of raised money for months or years while they are developing the basic infrastructure of their project. Instead of the entire raised capital being received, it is released in pre-arranged sums. This allows investors to remain in control of their funds and motivates the start-up to deliver quality results as promised.

What Makes Escrow a Popular Choice?

Start-up projects looking for funding will be able to set Roadmap Milestones and Timelines according to their actual capacity and realistic performance targets, setting a basis for making fulfillable promises.

Investors’ funds are secured through the time-honored practice of putting funds into escrow; then releasing pre-arranged payouts for specified predetermined project developments.

Investors can vote on approval of the Milestone completion, in voting power relative to their investment stake. While funds are held on the Escrow Protocol waiting to be released for their next development Milestone, they are automatically staked on Yield Farming Protocols, paying the investors 80% of APY profits. Over 1 year, the protocol would be able to generate 15-25% in additional funds of which 80% get paid back to the investors in ESCROW Tokens.

This investment model allows investors to gain exposure in start-up projects while receiving interest payments on un-allocated funds and earn interest on the investment while the money is waiting to be utilized in the next funding round. This way the funds help both, the project looking to raise funds and the contributors and investors who have put their money in the Escrow Protocol. Some of the key features of the protocol include,

  • Easy to use interface, allowing current non-crypto users to easily get involved.
  • No more expensive fees from traditional crowdfunding sites.
  • Community involvement with investment relative voting power.
  • A reputation-based scoring system allows the utilization of expert opinions within the community.
  • Dedicated Investment Contracts for high profile investors

The Escrow Protocol’s easy-to-access funding technique and passive income on the raised fund make it one of the top choices for startups to raise funds. The sound tokenomics and yield rewards make it even more desirable especially at a time when the Corona led pandemic has halted businesses and income sources for many.

Escrow ensures start-up companies have the necessary funding for project completion, while Escrow eliminates the risk of a total investment failure.

Escrow Protocols Tokenomics and Funding Details

The Escrow Protocol is currently organizing the seed sale round for its native token. The platform aims to raise $17 billion in yearly funding. They are working towards positioning themselves to become the standard for secure investments for both retail and institutional investors, opening doors to the New Digital World. With the many benefits of new technologies available, it can implement unprecedented ways of financial interaction.

The total number of tokens minted is 1,000,000,000 ESCROW

The funding rounds will consist of 4 stages

  • SEED FUNDING ROUND : 33,333,333 ESCROW Sold at $0.00333 per token – Raising $111,000.00 (SOLD OUT)
  • EARLY INVESTOR ROUND 1 : 22,522,522 ESCROW Sold at $0.0200 per token – Raising $500,000.00
  • EARLY INVESTOR ROUND 2 : 10,000,000 ESCROW Sold at $0.0500 per token – Raising $500,000.00
  • PUBLIC ICO SALES : 684,144,145 ESCROW Sold at $0.0500 per token + a price increase of $0.01 per $100,000 invested.

Exchange Listings: After the Public ICO Sales, ESCROW will list on DEX, 2x Top 20 Exchanges, 1x Top 15 Exchange, 1x Top 20 Exchange.

Accepted Deposit Currencies: USDT, ETH, BNB, BUSD, Credit Card, Wire Transfer

To learn more about Escrow Protocol visit escrowprotocol.app

Social Links

Twitter : https://twitter.com/EscrowProtocol

Telegram : https://t.me/Escrow_Protocol_Chat

Facebook : https://www.facebook.com/Escrow.Protocol

Instagram : https://www.instagram.com/escrow_protocol/

Youtube : https://www.youtube.com/channel/UCRu2OSRV6gMWStoWCgXyiuw

Explainer Video: https://www.youtube.com/watch?v=DeT493fSq24

Media Contact

Company: ESCROW PROTOCOL

Contact: Annie Laurant

Email: media@escrowprotocol.app

Website : https://escrowprotocol.app/

SOURCE: Escrow Protocol

Categories
Market Watch

Africa’s New Frontier for Market Expansion

Africa is making great strides towards becoming a profitable and growing market for global industries as a unique continent with abundant natural resources, infrastructure innovation, and untapped markets. In-depth market research has been conducted over recent years, uncovering Africa’s growing population and GDP that is developing into a desirable market for companies, corporations, and industries as a whole.

Following the COVID-19 pandemic, Africa’s real GDP is expected to increase by 3.4 percent in 2021, combatting a contraction of 2.1 in 2020. This increase in GDP will be attributed to an influx of tourism and a rebound in commodity prices. Research targeted towards smaller sub-regions within the continent would be most helpful considering Africa’s dynamic and diverse populations. Targeting specific populations with local experts in finance, banking, and manufacturing industries would yield successful and valuable research. It is crucial to conduct such research to highlight the differences between competitive markets like Europe or South America. Although it is important to highlight differences cross the globe, it is arguably just as crucial to identify the diversity within Africa, as countries like South Sudan and Tunisia still suffer from extreme poverty.

As mentioned, despite the countries’ extreme differences within the continent and some states’ incredibly developed markets like Libya, others like Somalia and Ethiopia live in completely under-developed societies. These radical differences pose prevalent challenges when conducting market research in Africa regarding combatting effective communication and technology access, infrastructure challenges, and the barrier of countless languages and cultures. Yet, as urbanization is rapidly expanding across many areas, Africa currently has one of the most diverse market structures with a rising GDP. Factors such as a large and rising youth population, growing consumer class, and new efforts to incorporate mobile technology have presented a previously undiscovered potential for a number of sectors.

There are a few effective ways to conduct relevant and efficient market research in Africa. Considering its large mass and diversity, there is a need for the focus on the global and local corporations to understand how their markets and audiences would respond. Applying a research study to the entirety of the continent will most likely yield unhelpful results. This is why narrowing audience targeting is recommended, to conduct research within smaller sub-populations. Hiring local experts is another imperative aspect regarding conducting research in Africa. Leveraging local experience and know-how can be a make or break in an operational research. This understanding is extremely valuable to the flow and results of market research throughout the entirety of the continent considering its vast differences in language, culture, compensation, and social factors.

Predictive Management is a competitive intelligence agency offering professional insight into market demand trends and how to reach such market success. Partner Jose Perez Morales says, “with Africa’s extensive supply of a diverse range of products and crops, we are interested in entering its now evolving industries such as agriculture and mining. By understanding the unique consumer behavior and attitudes in these regions, strategic market entry and long-term partnerships are easy to see along the horizon.” Further market research is necessary to understand the full scope of the African market potential for global and local corporations interested in moving into this region.

It is exciting to see countries like Nigeria, South Africa, and Angola return to economic growth over the course of this year, returning from a very difficult year following the Covid-19 pandemic. Africa is hopeful for the return and advancement of private consumption and investments as the more confidence is strengthened and exports begin to increase. Countries are eager to begin working with developed African nations as they can provide resources unlike other continents. We look forward to seeing more advancements in Africa’s market research and trade.

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Market Watch

Fan Club Platform FanCircles partners with Paloma Faith, The Levellers, Saul and Bon Jovi’s Phil X

The subscription site has signed up more than 40 artists of all genres so far

Fan engagement platform FanCircles has expanded its ranks by securing partnerships with Paloma Faith, The Levellers, Ed Harcourt and Bon Jovi guitarist Phil X. 

The artist-centric company, which was previously known as GigRev, has provided musicians, YouTubers, TV shows and other celebrities with a new, sustainable income stream via their own private social network, and has attracted more than 500,000 users to date.

FanCircles founder and CEO Kevin Brown said the platform was the latest evolution of the classic fan club model.  

“Fancircles provides a platform for a wide range of artists and personalities in music and beyond, which essentially gives them their own direct to fan channel away from social media and the major streaming services,” he said. “That’s not to say we’re on some crazy mission to bring these companies down – quite the opposite, we want artists to have somewhere for all those roads to lead to rather than taking fans around in circles.”

Brown, founder and former CEO of tech giant Awin.com, the UK and Europe’s biggest affiliate network, which was acquired by Axel Springer in 2012, added: “We’re all creatives ourselves and wanted to make it easy for artists to control their own content without getting bogged down in tech and the analytics that go with it – more time to create and share. 

“We are the missing link in the ecosystem. FanCircles bridges the gap between social media, streaming and retail. A perfect solution for artists at any stage of their career with support from a team of music obsessives who have complete understanding of the evolving music and tech marriage.”

For a monthly or annual subscription fee, fans can unlock benefits such as exclusive content and competitions, early access to tickets and premium-only giveaways. Popular features have included band chats, song masterclasses, cooking, wine tasting and film reviews, while exclusive merchandise and products have sold out with no promotional costs incurred. Artists also get their own experience store at https://www.fan.direct

Based on streaming revenue estimates, clients need to sign up just 50 annual subscribers to make the same money as one million streams, with the added benefit of having the data of 50 people and an engaged fanbase in a like-minded community where they can be reached 100% of the time away from the increasing toxicity of the established social media sites. 

Through FanCircles, The Levellers have already amassed more than five times’ the amount of members of their existing fan club.

Jon Sevink, the fiddle player in The Levellers, said: “The app is the most creative and immediate way we have of communicating with fans. We think of it as an interactive online magazine where we can express our creativity using music, artwork and videos. Combine that with live video, a fans-only ‘wall’ and ticket and merchandise links and there really is something for everybody. 

“It has become a vital communication tool for us while there are no live concerts and once we’re back out on the road again it will be invaluable for passing on information and a place where fans of the band can come together.”

Contact Media Detail:

Name: Julie Caxavendra

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Market Watch

Ditch The Monotony: Tons Of Fun And Easy Wins With PROs

People play video games around the world. It is constantly evolving, and now there are many exciting games available in the market like Call of Duty: Warzone, Apex Legends, Fortnite, etc. It is perfect for entertainment and getting a great experience. You can team up and talk with other players to complete missions and increase your rank. Unfortunately, sometimes our mates are offline, or we do not have anyone to team up with. The good news is that now you can pay for teaming up and learn from professional players. Nowadays, there are platforms like Legionfarm that are providing game companions. With Legionfarm play with pros and level up your game. 

If you like to play games like Call of Duty: Warzone, you are at the correct place. We will tell you everything about Legionfarm and its services. So below you can check all the details about this platform:

Legionfarm Play With Pros

Legionfarm is a platform where you can purchase gaming companions. They have multiple professional players, and you can make a squad with them in games like Call of Duty: Warzone. So, Warzone is a battle royale game popular around the globe. It allows online multiplayer fights among 150 players. For having better gameplay, you need to team up with a professional player. Now you can play with the world’s best Warzone players, and they will help you to increase your KD. You will have a good number of wins and kills in Warzone after playing with Legionfarm pro players. Legionfarm also provides services for coaching; you can learn from the experts regarding various things related to Warzone. It is a complicated game, and a player takes years to become an expert in it. But you do not need to worry as LegionFarm is there for you. They will train you to play Warzone like a professional. 

Their professional players know and everything about the game. The process is simple to take the service of Legionfarm. You have to first sign up with them and pick a professional player to team up. The best thing about Legionfarm is that you can play at the time whenever you are ready. You can improve your skills and level up in the game through their companionship and coaching services. Having a high level in Warzone will give you an excellent feeling. You can also unlock various items in the game. If you want to become a professional player in Call of Duty: Warzone without getting bored, you can purchase Legionfarm gaming services. They are providing the same services for the Apex Legends game as well. 

Why Should You Choose Legionfarm?

You will get multiple benefits after taking the service of Legionfarm. You will be going to learn a lot of things through them and improving your skills. So below you can check why you should choose Legionfarm, have a look at it:

Improvement In-Game 

If you do not have much experience in Warzone and want to make progress, you can learn from the experts. With Legionfarm play with pros and learn from the professional players. They are providing coaching services to teach you each and everything regarding the game. You will learn plenty of new things as the pro players will share their experiences with you.

Squad Up With Friendly Pro Players 

If you do not have anyone to team up with or you want to play with an experienced player in Warzone, you can purchase the Legionfarm gaming companion service. You can pair up with any friendly professional player, and you can play the way you like. You will also receive guidance from the expert.

Affordable Service

The price of the Legionfarm gaming services is similar to the price of a few cups of coffee. You can play with the professional players in Warzone for $15/pro-hour. One thing we can assure you is that you will not be going to regret spending money.

24×7 Support 

If you want to ask a question from the pro regarding anything related to the game, you can talk at any time. Legionfarm provides 24×7 service for Support. So whenever you feel like talking with the experts, you can contact them.  

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Market Watch

Traci Thomas, CEO of NTT Management Group, Inc., Returns To Harvard to Extend Her Degree in FinTech

She sincerely thanks Walter Edward Morgan, Jr ( CEO Of UBU TV – Los Angeles, CA ) ; and, former graduate of Harvard Business School; as, she states that” ……. their past relationship and many interactions inspired her to practice growth; integrity; ethics; and honor”

At age 55, Traci Thomas shares that she is at the Venture Capitalist space’s pinnacle after spending over 10 Years. Her Firm, NTT Management Group, Inc., with its headquarters in San Francisco and Beverly Hills, CA, has nourished tremendously over the last decade. Yet, despite her detailed experience and expertise, she is honest and transparent enough to realize that her objective to provide the “5 C’s”: Capital, Credit, Cash, Corporations, and Character to her many Clients, demanded an upgrade.

Traci Thomas has existing degrees in FinTech, Aviation Management & Economics, and a Phi Theta Kappa honorary degree. However, an invitation from the Vice Provost of Harvard University spurred her desire to extend her degree. According to Traci, the curriculum at Harvard is intense, challenging, and disciplined; nevertheless, the knowledge obtained is unprecedented with impeccable Tutors and Instructors.

Pursuing a finance degree gives one a strategic competitive advantage in today’  financial industry, and Traci is grateful for the opportunity to do so. She believes it will help her move forward with a better understanding of the rapidly changing FinTech environment, lending, regulations, hedge funds, equity, investors, protocols, policies, and procedures.

In the long run, Traci is thrilled to announce she would be able to provide even better, upgraded, advanced, and current financial instruments to the growing database of clients at NTT Management Group.

The NTT Management Group is a financial institution providing venture capital for small businesses in the United States.

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Market Watch

5 Ways to Get More Likes On Instagram

Every day, a vast majority of business owners kick off their Instagram journey with the hope of getting noticed by 1 billion active users of the platform. Yet, most of their posts fail to fetch the desired numbers of ‘Likes’ very often.

One of the essential metrics for gauging engagement, Likes on Instagram, also helps you understand how your content is performing. Moreover, a post with a higher number of Likes signals the algorithm that it is a valuable piece of content users would enjoy. As a result, the algorithm boosts these posts, and they show up on the feed of more users. This makes your account discoverable and fetches you more Likes organically.

Even though Instagram gives you the option to hide Like counts of your posts, Likes continue to be an important part of your analytics. After all, more Likes can help you to bag more followers and receive quality traffic.

Having a hard time getting your audience to double-tap? Try out these five effortless tips:

1. Add compelling captions

A witty caption provides context to your post. It is the perfect medium to convey the tone and voice of your brand that helps you connect with the audience at a deeper level.

But writing a good caption that piques the interest of the reader is an art. While Instagram provides a generous 2200 characters for captions, don’t make them too long. Lengthy captions are a terrible idea for an audience with an ever-shrinking attention span.

Traders Joe’s painted a delicious picture with this short but effective caption about a new cheese they are stocking. Peppering it with words such as ‘buttery’ and ‘nutty’ draws in the users waiting to get their hands on the product.

2. Tag the location

Tagging the location on your posts is an effective way to boost local engagement and get more Instagram Likes, especially if you have a travel, F&B, or retail business.

When the location is tagged, your post shows up on the discovery feed of users who stay nearby or at the exact location. It nudges them to check out your feed and engage with the posts. As users can also lookup posts from a particular place, your geo-tagged posts have a higher chance of getting noticed and collecting more Likes.

For instance, anyone keen to learn more about New York by filtering posts through location will discover this beekeeper’s account filled with geo-tagged posts. Those who fancy honey and other beeswax products are also sure to add on to the likes.

As you can see, it’s best to tag a general location over a specific one to maximize the chances of getting noticed.

3. Maintain a healthy mix of different content formats

If your feed posts are not receiving enough Likes, it’s time to experiment with other content types. Reels, Instagram Stories, IGTV, Guides — there are plenty of options to try. You can also drive the users to your feed through Stories or Reels.

These formats are a great way to drive the audience right to your feed. If they find the content worth engaging, they’ll hit the Like button without much persuasion.

If you have the budget, you could also try boosting your post and generating more likes. This is especially necessary if you have few followers. If you want to quickly gain followers, you an account with thousands of them from a site like Fameswap.

4. Use the right hashtags

Using hashtags is a no-brainer — it is one of the easiest ways to get discovered on Instagram. Posts tagged with popular hashtags ensure that they get noticed by more audiences and maximize their chances of raking in more likes.

Even though you can add up to 30 hashtags per post, spam tagging posts with irrelevant hashtags can ultimately backfire and drive away the audience. Make sure to create a strategy to choose relevant hashtags for your industry to know what’s trending for your target audience.

Notice how NYX Cosmetics has added two brand hashtags and a popular hashtag associated with the brand. The rest of the hashtags have been added in the comment to keep the caption clutter-free.
5- Ask the audience to tag a friend

When you prompt your audience to share your posts with their friends, the posts reach more people and have a better chance of getting Likes. But instead of waiting for them to share the post via DM or texting the post’s link, you can drive more engagement by simply adding ‘tag-your-friend’ as a CTA in your posts.

As long as you post relatable content and give the viewers a solid reason to tag a friend, you will find it easy to receive plenty of likes.

Check out how this brand encouraged its followers to tag a friend to participate in the live workout challenges, resulting in a flurry of activity.

Lastly, remember that posting high-quality photos and staying active on Instagram is non-negotiable if you want to increase engagement.

Now that we have shared our top tips, it is time to implement them and enjoy more Likes per post!

Categories
Market Watch

Looptify, the High-Profile Mobile Marketplace Bringing Celebrities and Influencers’ Merchandise Directly to their Followers, Relaunches and Receives $15 Million Partnership

In this post-pandemic era, digital and mobile media outlets have become more and more sought after by consumers. Mobile app developers have found ways to bring online shoppers closer to the brands and high-profile personalities they love. Announcing today, Looptify, the mobile marketplace designed to bring celebrities and influencers’ merchandise directly to their followers, has relaunched its brand. The mobile app, available HERE, relaunched through the support of Shima Capital, the global investment fund focused on supporting cutting edge blockchain startups. As a result, Looptify secured $15 million investments. 

“Our revised platform will allow users to interact with each other,” notes Nate Llorando, CEO. “It will also allow us to discover new, talented influencers within our platform without fact checking or censoring anyone. The new version of the Looptify App will bring many opportunities to not only the high profiles with us, but the audience as well.”

Through Looptify, fans can gain access to the app’s high-profile partners’ latest individual brands in various merchandise, skincare and beauty-related items, accessories, and other exclusive products. High-profile partners include brands by celebrities like Dave Chappelle, Manny Pacquiao and influencers like Salice Rose, as well as athletes like Kyle Kuzma, L.A. Lakers; Jason Richardson, formerly of the Golden State Warriors, and Dorell Wright, formerly of the Miami Heat.

Looptify’s ecosystem helps celebrities, influencers, athletes and other high profiles with starting their brand. To learn more about Looptify, visit http://www.looptifyapp.com.

About Looptify

Looptify is a high-profile marketplace platform for notable celebrities, influencers, musicians, professional athletes, and more. Looptify offers a turnkey solution for celebrities and influencers to create and sell merchandise to their loyal fans. Their current high profile partners include Dave Chappelle, Manny Pacquiao, and Kyle Kuzma. Looptify’s well-known funders included Silicon Valley’s Fusion Fund and Shima Capital. 

Categories
Market Watch

Africa’s New Frontier for Market Expansion

Africa is making great strides towards becoming a profitable and growing market for global industries as a unique continent with abundant natural resources, infrastructure innovation, and untapped markets. In-depth market research has been conducted over recent years, uncovering Africa’s growing population and GDP that is developing into a desirable market for companies, corporations, and industries as a whole.

Following the COVID-19 pandemic, Africa’s real GDP is expected to increase by 3.4 percent in 2021, combatting a contraction of 2.1 in 2020. This increase in GDP will be attributed to an influx of tourism and a rebound in commodity prices. Research targeted towards smaller sub-regions within the continent would be most helpful considering Africa’s dynamic and diverse populations. Targeting specific populations with local experts in finance, banking, and manufacturing industries would yield successful and valuable research. It is crucial to conduct such research to highlight the differences between competitive markets like Europe or South America. Although it is important to highlight differences cross the globe, it is arguably just as crucial to identify the diversity within Africa, as countries like South Sudan and Tunisia still suffer from extreme poverty.

As mentioned, despite the countries’ extreme differences within the continent and some states’ incredibly developed markets like Libya, others like Somalia and Ethiopia live in completely under-developed societies. These radical differences pose prevalent challenges when conducting market research in Africa regarding combatting effective communication and technology access, infrastructure challenges, and the barrier of countless languages and cultures. Yet, as urbanization is rapidly expanding across many areas, Africa currently has one of the most diverse market structures with a rising GDP. Factors such as a large and rising youth population, growing consumer class, and new efforts to incorporate mobile technology have presented a previously undiscovered potential for a number of sectors.

There are a few effective ways to conduct relevant and efficient market research in Africa. Considering its large mass and diversity, there is a need for the focus on the global and local corporations to understand how their markets and audiences would respond. Applying a research study to the entirety of the continent will most likely yield unhelpful results. This is why narrowing audience targeting is recommended, to conduct research within smaller sub-populations. Hiring local experts is another imperative aspect regarding conducting research in Africa. Leveraging local experience and know-how can be a make or break in an operational research. This understanding is extremely valuable to the flow and results of market research throughout the entirety of the continent considering its vast differences in language, culture, compensation, and social factors.

Predictive Management is a competitive intelligence agency offering professional insight into market demand trends and how to reach such market success. Partner Jose Perez Morales says, “with Africa’s extensive supply of a diverse range of products and crops, we are interested in entering its now evolving industries such as agriculture and mining. By understanding the unique consumer behavior and attitudes in these regions, strategic market entry and long-term partnerships are easy to see along the horizon.” Further market research is necessary to understand the full scope of the African market potential for global and local corporations interested in moving into this region.

It is exciting to see countries like Nigeria, South Africa, and Angola return to economic growth over the course of this year, returning from a very difficult year following the Covid-19 pandemic. Africa is hopeful for the return and advancement of private consumption and investments as the more confidence is strengthened and exports begin to increase. Countries are eager to begin working with developed African nations as they can provide resources unlike other continents. We look forward to seeing more advancements in Africa’s market research and trade.

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Market Watch

KnightDoge: Earn Dogecoin and Excalibur With $KnightDoge Meme Token

Dogecoin, even though created for hysterical reasons, has become one of the most talked-about cryptocurrencies today. Dogecoin that started out as a joke has now become phenomenal with even Elon Musk and Slim Jim investing in it. Last month, the coin was valued at $0.1923 and this is a big journey for something that was started just for fun. $Doge is among the only three coins that Elon holds. The other two are $BTC and $ETH. Dogecoin is now in the top 10 list market caps. The coin is predicted to hit $0.482 by the second half of 2022 and reach the value of $1 by 2026. 36.7 billion Dogecoins is held by an anonymous whale.

Elon Musk is referred to as the king of Dogecoin as the token was considered a joke until Elon himself invested in it. So as an analogy, if Elon is the king then KinghtDoge is his knight. KnightDoge has plans to fulfil the needs of its king. 5% of dogecoin is reserved solely for Elon Musk

What is KnightDoge?

$KnightDoge is a revolutionary and one of a kind meme token built on the BSC Network. It is a decentralised meme token made especially for its community to serve numerous purposes. It is created by incorporating DeFi, NFT, Staking and Gaming. The token buyback gets every holder easy passive tokens as a reward. One just has to hold $KNIGHTDOGE and they will get Dogecoin. Dogecoin will be airdropped to users’ wallets every 60 minutes. Along with Doge, Excalibur is also airdropped similarly.

Features of KnightDoge

No Rugpulls

KnightDoge is 100% legal and audited. They are not going to abandon the project, and jeopardize investors’ money. KnightDoge is listed on a decent DEX after auditing and will remain like that. KnightDoge also has no developer tokens. All the tokens are sold on Dxsale and the liquidity pool is 100% locked.

15%-20% Tax Fee

Users can buy with a 15% tax fee and sell it with a 20% tax fee. The allocation of the tax is as such: 5% is used for token buyback, 5% is for airdrop, 10% is airdropped while sending along with Dogecoin. 3% for influencer marketing. 2% of it is given for liquidity in Pancakeswap.

5% – 10% Dividend

Up to 10% of every buy and sell is redistributed to the holders of $KNIGHTDOGE in the form of Dogecoin. A minimum of 2 million tokens is required for this.

Excalibur tokens

$XCA will be used for NFT purposes and Doge future. $XCA will also be used for gaming betting.

5% for Elon

5% of the transactions will be used by Elon Musk for auto buybacks. This will help in maintaining price stability. This is very important as it will save the token in unprecedented times.

Elon Musk Holding

5% of the tokens will be reserved for Elon Musk to hold. It must be given to him at the right time because otherwise, the bunch will be locked forever.

To know more about KnightDoge and to start earning, visit: https://knightdoge.com/