BCM Public Relations has announced its latest service–PR for technology companies. This is a new sector for them, coming in after automation, energy, oil and gas, renewables, manufacturing, and transport.
The business started out over three decades ago as a PR agency for the automation sector. Over the years, it has built a sprawling network of writers, coming from across many countries, and media contacts. As the company gained sector-specific experience, it branched out into other areas, adding to its repertoire.
That has culminated into making the business what it is today–an agency that helps B2B businesses reach their target audience in their target markets through effective communication.
BCM delivers the brand message across all media channels–from traditional printed publications to journalistic interviews. In addition, the agency offers press releases, technical papers, thought leadership articles, case studies, social media marketing, press management, and event launches, among other things.
The company prides itself on its creative use of all available media. That is why, over the years, digital communications, like social media, video storytelling, and podcasts have all been added to the business’s service offerings.
With an affinity for automation and digital, it was only natural that BCM would step into the technology sector as well.
“Technology has never moved at such a pace: the dawn of Industry 4.0, advanced data analytics, sustainable solutions, new energies, new efficiencies… the list goes on. Many innovative technology businesses are missing opportunities to get their message to wider customer bases and get ahead of their competition”, said Shreyasi Bhaumik, the accounts director at BCM.
The agency has pointed out that while technology companies are good at technology, communication might not be their strong point, which is where BCM’s PR services could benefit them.
This service is built upon a strong foundation–the business has technology experience in business systems, control and automation, robotics, new energy digitalisation, cloud services, inspection and testing, e-mobility, and more.
According to BCM, that gives the company a unique advantage over other PR agencies that haven’t invested and specialised in tech communications.
BCM believes that marketing for a technology company is quite different from other sectors. The needs of the audience are different, as is the language used. That can mean that most other generic PR firms are not able to drive the message as effectively and accurately.
Tech startups can especially feel the effects of poor marketing communication, where they end up missing out on customers because of poor visibility, the agency believes. That is why the new service offered by BCM is specifically geared towards such clients.
The company not only offers PR implementation for startups but also helps in planning the strategy. Moreover, it promises not only communication geared towards customers but also investors, helping small businesses find the right path towards growth.
BCM Public Relations is a B2B PR agency that offers clients result-driven solutions to their communication challenge. To learn more about them, please visit https://www.bcmpublicrelations.com/
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