Establishing your own presence on the Internet has become easier, but at the same time it is a challenge thanks to the demands of visitors and search engines. Various tools and web hosts now allow you to have your own website within a few minutes. At the same time, the demands that search engines place on operators, for example, are increasing, and human visitors also have clear expectations of a good website on the Internet. So how does the structure succeed and how can the strategic positioning of one’s own website also be the start of brand building on the Internet?
1. The basic structure of your own page
Building a page is now easier than ever. From the one-click installations of many web hosts to the use of content management systems such as WordPress, there is a wide range of options. The real challenge lies in the fact that the site also needs a good design and appropriate content. The design should always be based on the rest of the corporate identity in terms of color and shape . In general, the aim should be to make it clear at a glance that you are on the website of a specific company – or on the corresponding Facebook page.
2. Creating added value for visitors
Why should a visitor come to your own site at all? What is on offer that creates added value? Whether you are targeting potential buyers with good content or offering particularly low prices via the website – all of this can be a reason that attracts visitors. A precise analysis of the needs of the target group defines very quickly what should actually be offered on your own site.
3. Building your own brand
Brand building is probably one of the biggest challenges to a good online presence. Thanks to the open communication in social networks and the almost total control over the chosen channels, it is now easier than ever to define your own brand. It starts with a good logo design , continues with a clear corporate identity and a clearly defined address for customers and visitors. From the tone of voice to choosing the right social media channels, there are a variety of ways to define and publicize your brand. Here, too, it is worthwhile to think about a strategy beforehand .
4. Proper use of search engine optimization
The placement of your own website in the search engines is still important for visibility on the Internet. In order to be successful with Google, appropriate measures are required. Search engine optimization should help to make your website more interesting for Google. This requires a good technical framework, appealing content and, last but not least, the establishment of a network of backlinks. With a good optimization in this area you can place your own page well in the search engines and automatically increase the traffic on the page.
5. Be active online
Nowadays, however, it is no longer enough to simply be well placed in the search engines. Instead, it needs, for example, a corresponding visibility in social media. Anyone who actively communicates with potential customers via Twitter, Facebook, Instagram, Businessideasusa and other social networks takes brand building into their own hands. Here, too, it is advisable to define a corresponding concept for external communication. It is about the way and also the selection of the right channels for your own activity.
6. The right networking for success
Of course, as is often the case in the business world, being active on the Internet is all about knowing the right people. Networking is an essential part of successful business today. Career networks such as LinkedIn can help to establish and then maintain the relevant contacts. In addition, especially in connection with point 5, you will come into contact with many people who may also be of interest to your own company.
7. Good content is crucial
Whether for the optimization of the search engines or the general attractiveness for visitors: Good content is one of the most important points for the success of your own online presence. These can be good and unique texts that convey information with added value or videos and infographics that enhance these texts with visual help. This content is not only needed on your own website, but also on the social network channels. Getting people talking with good content will automatically go viral, driving traffic in an organic way—and increasing brand awareness.
8. Check your own success through monitoring
Your own strategy and the selected measures can be as good as you feel – but what does the actual success look like? A successful website also includes regularly checking your own measures. Monitoring can be used, for example, to test whether measure A or measure B bring more success. Through constant analysis and regular checking, the necessary fine-tuning can be carried out so that the chance of success with one’s own presence on the Internet becomes even more likely.