5 major Factors of Digital Marketing To Consider in 2022


There are always new and exciting developments in digital marketing. Staying in Digital Marketing trends to be considered alive in the competition. Every year we witness the trends in digital marketing. It’s tricky and a little bit challenging to adopt the trends. We have summed up some major factors in digital marketing to be considered in 2022 to help marketers to plot the new trends in their marketing strategies.

Artificial Intelligence (AI): Artificial Intelligence (AI) is the latest trend in digital marketing. Many digital marketing agencyin Mumbai opted for this new trend in their practice. AI automates the basic tasks like website traffic report, keywords recommendation, optimising organic search ranking. It can also predict what customers are likely to buy in the future based on their past purchases and search behaviour. Artificial Intelligence will be used more in the coming years because it’s just the beginning.If you are looking to rank higher in search engines, it will be important to use AI in concurrence with SEO and other digital marketing strategies.

Chatbots/voice assistants: As the marketing strategy evolves every year, customer’s surfing behaviour also evolves. Customers want assistants for their buying behaviour. Assistants like Amazon and Google are more popular these days. This new trend of 2022 will automate the needs of the customer. These chatbots resolve the customer queries in a very less time as well as it saves the company’s extra human involvement. Chatbots and Artificial Intelligence are brothers. Artificial Intelligence gives power to Chatbots. It works like a real personality. In 2022, businesses should implement digital marketing strategies along with chatbots and voice assistants to increase customer engagement.

Marketing automation: Marketing Automation is not only a term, it automates the regular marketing tasks. It saves time for marketers to invest their valuable time to make strategies. 2022 will be the trending year for marketing automation. Digital marketing company use it as a tool to enhance their existing strategy. Customers are the central focus and the main source of information that can be used to improve your strategies. Marketing automation offers greater efficiency, cost reduction and customer experience.

Metaverse: During pandemic Metaverse becomes the biggest platform for marketing and is the latest trend in 2022. It is a parallel virtual world. The goal of metaverse is to offer a hyper-real alternative world that we currently live in. It is an opportunity to reach new audiences, build consumer trust, and find possible revenue opportunities. The comparison between this new technology isn’t available yet. Top brands like Facebook use hands on it and you should also try it. Gaming industry is the first to grab it. Many digital marketing agencies in Mumbai and gaming companies are adopting metaverse in their marketing strategies. Metaverse is creating opportunities for businesses.

Non-Fungible Tokens (NFTs): Non-Fungible Tokens (NFTs) is also a leading trend in 2022. NFT runs on blockchain technology that stores information like who bought, how much they bought and how much they sold. It may significantly transform marketing strategies. Through NFT marketers can build brand awareness, expand audience reach, protect brand image, promote in-person events, drive pre orders and more. Brands are adopting NFTs to their marketing strategies.

So, there are some trends that you should also focus on. It is going to be a big year as technology continues to take the lead in 2022. These trends will be the best way to grow your audience, increase sales and stay competitive.